How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
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Ex-Mela Team Brings Premium Water Chiarella To U.S.; Manhattan Beer On Board
With former Mela COO Nick Spiekhout and former CEO Dominic Purpura at the helm as Co-Presidents, Chiarella's immediate goal is to establish a foothold for the brand in U.S. food service and hospitality, channels where its premium aesthetic and design can thrive.
Cann Goes THC-Free In Anticipation Of November Hemp Ban
As the November hemp ban inches closer, Cann is the latest cannabev brand to launch its a THC-free drink line.
More Than Stars & Stripes: Branding Gurus Break Down How to Do ‘Americana’ Effectively
As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?
Jabin Positions as ‘Electrolyte Refresher,’ Launches New Flavor
As the hydration beverage category diversifies, Jabin is making moves to broaden its appeal with mainstream consumers, launching a new flavor and upgrading its manufacturing capabilities.
Quaker Returns To Beverages With New Oat Shake & Go
In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year
Joe Tea Launches Indulgent, Clean Label Soda at Fancy Food Show
Joe Tea’s innovation engine is revving, as the three-decade-old brand unveiled several new product lines at the Summer Fancy Food Show 2026 in New York this week, including Joe’s Soda.
New Brand Plainspeak Wants the Group Chat — Not the Algorithm — to Drive Growth
Plainspeak has a plan to become a leading brand in the modern women’s health and wellness space: toss the old playbook.
Yesly Refreshes Packaging, Prepares Clear Protein Launch
The brand, created by Essentia Water founder Ken Uptain, unveiled redesigned packaging and new SKUs last month, expanding its functional platform with a clear protein drink to complement its existing hydration and energy options.
Licensing Deal Brings Nine Loko Intoxicating Hemp Beverages to Market
Four Loko-maker Phusion Projects has licensed some of its brand assets to Chuck It LLC for use on intoxicating hemp beverages.
Marketing: Sprite Celebrates Hip Hop History
Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.
Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
After launching its Spiked Pop hard soda in February, Owl’s Brew is shaking up its portfolio again with a line of NA mixers.
Marketing: La Colombe, Niagara Bottling Hit The Soccer Pitch
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
Nestlé USA Goes Artificial Dye-Free Across Portfolio
Nestlé USA has completed the removal of artificial colors from its U.S. food and beverage portfolio as it follows consumer trends.
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.