Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock
Oatly is embracing functional beverages as it pushes toward its next era of innovation with a soon-to-launch Fiber line.
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PRODA Brings On Justin Timberlake, Jessica Biel As Co-Founders
PRODA has added Justin Timberlake and Jessica Biel as co-founders amid the brand's rapid growth since launching in April.
Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show
Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."
Additional Content
Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.
Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.
Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
Relaxation and anxiety/stress release are the top reasons consumers say they’re drinking intoxicating hemp beverages, data analysts reported.
Something & Nothing Raises $6.4M, Builds On ‘Not Pop’ Campaign
Premium soda brand Something & Nothing has raised $6.4 million in a new funding round led by early-stage venture firm Venrex. This is the second investment by Venrex, which recently…
Caliwater Rides Retail Momentum, Nearly Triples Walmart Footprint
Under the leadership of Blair Owens, Caliwater has increased dollar sales by 198% year-over-year as it expands deeper at Walmart.
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Moshi Makes First Move Beyond Beverage with Kettle-Cooked Chips
After six years building around distinctive flavor combinations in sparkling beverages, Moshi founder Alton But is ready to see where else that playbook can take the brand.
CPG Week: Sol-ti’s $30M Marks Win For Shots & Another Chef-Driven Meal Kit
This week, the podcast takes the temperature of the shot category, celebrity chefs impact on meal kits and C4's beer-flavored energy drink.
MET-Rx Returns to RTD with High Protein Shake Launch
Protein bar brand MET-Rx is making the leap into RTD with the launch of its MET-Rx 44g High Protein Shake line, debuting online this week. The shakes come in Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake flavors. Each 14 oz. bottle contains 44 grams of protein, 6 grams of fiber and up to 2,500 mg of electrolytes, and will retail for $3.47.
Marketing: Stiller’s Soda Goes Full New York with Katz’s Deli Deal
Stiller’s Soda is leaning further into its New York roots through a new partnership with Katz’s Delicatessen, bringing the better-for-you soda brand to the beloved Lower East Side restaurant.
Instacart, Gopuff Team Up for Integrated Sales and Advertising Platforms
Online grocery competitors Instacart and Gopuff are joining forces, as the companies announced today that Gopuff will join the Instacart Marketplace and utilize the Instacart Carrots Ads platform to power advertising on its own app in the U.S.
Nello Leaps From Functional Powders To RTD Energy With Exclusive Target Deal
Functional beverage mix Nello is making its first leap into liquid with a line of clean energy drinks, launching exclusively in Target.
Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’
Wet Hydration is launching a Prebiotic Water line in three flavors after increasing its footprint in 2025 from 2,500 doors to 14,000.
New Products: Apple Soda For Olipop, Proda & Culture Pop
This week, apple flavors are trending among soda brands as other seasonal varieties hit store shelves in anticipation of the holidays.