BENTON HARBOR, MI – August 14, 2026 – Good Boy Tea, a new non-alcoholic beverage brand created around premium brewed tea and bold, refreshing flavor, will launch in September 2026 with a full portfolio of premium organic teas in glass bottles, all-natural canned teas, and Tea Refreshers designed for smooth, balanced energy and focus.
Built by the team behind the fast-growing Good Boy brand, Good Boy Tea was developed with one priority in mind: creating the best-tasting tea possible. From classic organic bottled teas to fruit-forward canned refreshers, the brand is focused on delivering clean, crisp, highly sessionable tea made with quality ingredients and a modern approach to flavor.
“Good Boy Tea started with the liquid,” said Alex Pratt, CEO of Good Boy Tea. “Before we thought about packaging, marketing, or anything else, we wanted to build a tea that could stand on taste alone. This is premium, real brewed tea that is smooth, refreshing, and made to compete with the best products in the category.”
PREMIUM ORGANIC TEA IN GLASS BOTTLES
The Good Boy Tea premium glass bottle line is crafted for consumers looking for a high-quality, real brewed tea experience in a classic format. Made with USDA organic tea, triple filtered water, and packaged in premium glass bottles, the line is designed to deliver clean flavor, a smooth finish, and an elevated take on everyday iced tea.
The launch lineup in 16 fl oz bottles will include:
Black Tea – unsweetened, zero calories
Sweet Tea – classic, deliciously (not overly) sweet
Half & Half – iced tea and lemonade
Peach Tea – lightly sweet
Raspberry Tea – lightly sweet
“Our bottled teas are exactly what great tea should be,” said Pratt. “They are clean, crisp, refreshing, and full of real tea flavor. We are not trying to overcomplicate it. We are focused on making a premium organic tea that people want to keep coming back to.”
REAL BREWED CANNED TEAS
Good Boy Tea will also launch an all-natural canned tea line featuring core tea favorites in a convenient can format. The canned teas are designed for consumers who want the familiar taste of real brewed tea in an easy, everyday format.
The core canned tea lineup will include:
Black Tea
Sweet Tea
Half & Half
TEA REFRESHERS - ENERGY & FOCUS
In addition to its core teas, Good Boy Tea will introduce a new line of Tea Refreshers: fruit-forward, tea-based refreshers crafted with real brewed tea and functional ingredients for smooth, balanced energy and focus.
The Tea Refresher launch lineup will include:
Peach – made with black tea
Raspberry – made with black tea
Pineapple Mango – made with green tea
Berry Acai – made with green tea
Good Boy Tea Refreshers are crafted with tea, L-theanine, B vitamins, and only 3g of sugar, delivering a refreshing alternative to traditional flavored teas and energy drinks. The line is designed to provide naturally occurring caffeine from tea in a smoother, more balanced way, paired with bright fruit flavors and a lighter, more refreshing drinking experience.
“The Tea Refreshers are one of the most exciting parts of this launch,” said Pratt. “They give consumers the energy and focus they want, but in a way that feels lighter, cleaner, and more approachable than a traditional energy drink. It is tea first, with real flavor, real refreshment, and functional ingredients that make sense for everyday use.”
Pratt added, “There is a big opportunity in tea right now. Consumers want better-tasting options, cleaner ingredients, and products that feel more modern. We believe Good Boy Tea checks all of those boxes while still being incredibly easy to drink.”
EVERY POUR HELPS A PUP®
While Good Boy Tea is focused first on liquid quality and category innovation, the brand will also carry forward the broader Good Boy commitment to giving back through Every Pour Helps a Pup®. The mission remains part of the brand DNA, supporting efforts that help support rescue pet shelters, working K9s, and military veteran initiatives.
“Purpose matters to us, but the product has to earn its place first,” said Pratt. “Consumers come back because the tea tastes great. The mission gives them another reason to feel good about choosing Good Boy Tea.”
Good Boy Tea will begin rolling out in September 2026, with retail, distributor, and market availability to be announced closer to launch.
ABOUT GOOD BOY TEA
Good Boy Tea is a non-alcoholic beverage brand created to deliver premium, refreshing tea across multiple formats, including premium organic teas in glass bottles, all-natural canned teas, and fruit-forward Tea Refreshers crafted with real brewed tea and functional ingredients. Good Boy Tea brings together quality ingredients, modern flavor, and everyday refreshment while supporting the Good Boy promise: Every Pour Helps a Pup®. Learn more at drinkgoodboytea.com and thegoodboyfoundation.com.
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Good Boy Tea - Coming Soon!