Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space—but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing “health halo” begins to crack.
This week's reviews features a pair of products -- the proudly plain canned water startup Basic and retro video game-inspired brand Joystick - looking to the past to draw inspiration for new takes on hydration.
What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 and Bloom into cultural contenders.
The Coachella Valley Music & Arts Festival may be over, but music festival season is just getting started, as are major brand activations.
This week's new product gallery is stacked with collabs, including Liquid Death x Pop-Tarts and Liquid I.V. and Ring Pop. Plus, new releases from Happy Coffee, Everyday Dose, Slate, Dad Grass and more.
Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
In the latest ready-to-drink news, SunnyD brings back ‘purple stuff’, Chandon takes a six-year swing at reinventing the spritz, and espresso martinis go decaf.
After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America.
Beverage industry brands Casa Azul, 100 Coconuts and Pressed Juicery have announced new leadership roles from senior executives to operations and sales.
Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry’s most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn’t ready. They also debate whether returning some Reese's products to classic chocolate recipes could spark a ripple effect across the category.
BRĒZ founder Aaron Nosbisch is transitioning out of the CEO role at his intoxicating hemp beverage brand to launch an AI business.
In this week's new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster's female-focused FLRT debuts.
