Southern Sweet Tea Company Expands Real-Brewed Iced Tea Lineup to 13 Flavors, Fueling Retail Growth in Clean-Label Category

FOR IMMEDIATE RELEASE

Southern Sweet Tea Company Expands Real-Brewed Iced Tea Lineup to 13 Flavors, Fueling Retail Growth in Clean-Label Category

Fast-growing craft beverage brand introduces five new real-brewed innovations in 16 oz custom bottles—Blueberry, Orange, Blackberry, Hibiscus, and Half & Half—meeting surging retailer and consumer demand for authentic Southern iced tea.

SARASOTA, Fla. — August 28, 2026 — Southern Sweet Tea Company, a family-owned craft beverage producer dedicated to authentic Southern tea traditions, today announced the commercial rollout of five new real-brewed flavor profiles in its ready-to-drink (RTD) bottled portfolio, available through established distribution networks. Expanding its bottled product lineup from 8 to 13 distinct SKUs, the rollout positions the brand to capture accelerated market share across grocery, specialty retail, convenience, and foodservice channels.

The five new real-brewed additions—Blueberry, Orange, Blackberry, Hibiscus, and Half & Half—join the brand's established lineup of eight core varieties: Classic Sweet, Unsweetened, Lemon, Peach, Strawberry, Mango, Raspberry, and Watermelon. Every flavor in the 13-SKU collection is brewed from real black tea and sweetened exclusively with pure cane sugar, completely free of high-fructose corn syrup, artificial concentrates, extracts, chemical preservatives, and powdered tea bases.

COMPLETE 13-FLAVOR PORTFOLIO BREAKDOWN

Established Core Lineup (8 SKUs): Classic Sweet, Unsweetened, Lemon, Peach, Strawberry, Mango, Raspberry, Watermelon

NEW Commercial Rollout (5 SKUs): Blueberry, Orange, Blackberry, Hibiscus, Half & Half

Product Specifications:

• Packaging: 16 oz custom recyclable bottles (12-pack master cartons)
• Brewing Method: Real-brewed from premium black tea
• Sweetener: 100% pure cane sugar (zero HFCS / zero artificial powders)
• Shelf Life: 2-year shelf life via hot-fill preservation with ambient distribution stability
• Distribution: Available through our wholesale program and established distribution networks

Disrupting the RTD Tea Category with Clean-Label Brewing

As the multi-billion-dollar RTD iced tea category undergoes a decisive shift toward clean-label transparency and authentic ingredients, mass-market legacy brands continue to face scrutiny for heavy reliance on powdered concentrates and corn syrup. Southern Sweet Tea Company addresses this market gap with traditional real-brewed black tea steeping and a hot-fill process that preserves delicate polyphenols and true tea aromatics.

“Today's beverage buyers and consumers are demanding real ingredients without compromising on authentic heritage flavor,” said Laura Jean Eagles, Founder and CEO of Southern Sweet Tea Company. “Expanding our bottled lineup to 13 flavors represents a major milestone in our retail scaling strategy. With the launch of Blueberry, Orange, Blackberry, Hibiscus, and our new Half & Half, we are giving our retail and distribution partners high-velocity, clean-label options that stand out on the shelf while remaining true to authentic Southern brewing traditions.”

Retail Availability, Packaging & Distribution Specs

All 13 bottled varieties are packaged in 16 oz custom recyclable bottles and distributed in heavy-duty 12-pack retail and e-commerce master cartons:

• Retail & Wholesale Ordering: Available through our wholesale program and established distribution networks, with retail presence at major grocery chains.
• Foodservice & Hospitality: Available to bars, restaurants, cafés, and foodservice operators through our wholesale program.

For wholesale margin sheets, distributor pricing, or retail buyer sample kits, please contact our sales division directly through our website, Southern Sweet Tea Company.

About Southern Sweet Tea Company

Founded in 2016 in Sarasota, Florida, Southern Sweet Tea Company is a family-owned craft beverage company dedicated to brewing authentic Southern iced tea. Formulated with premium black tea and pure cane sugar, Southern Sweet Tea Company provides a cleaner, richer iced tea experience across 13 ready-to-drink bottled flavors.

Media & Retail Inquiries: Southern Sweet Tea Company | Attn: Media Relations / Retail Partnerships | Sarasota, FL | Phone: +1 (941) 281-4977