BevNET.com Staff

Posts by BevNET.com Staff

New Products: Co-Branded Takes Over with Jolly Rancher Teas and ICEE Soda

Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.

Taste Radio: How A Strategic Shift Helped Zevia Win At Walmart

After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. CEO Amy Taylor breaks down the executional shifts across product, pricing and packaging that are helping Zevia compete more effectively in mainstream retail and position the brand for sustainable, long-term growth.

Reviews: HOPWTR Doubles Down, Gorgie Bulks Up

This week's reviews feature a pair of powerful pairings: HOP WTR teams up with an iconic SoCal craft brewer for an IPA-inspired Double Hopped release, while Gorgie brings new energy (literally) into the flourishing protein category.

Taste Radio: Spend Less, Move Slower. Why Burlap & Barrel’s Blueprint Works.

Burlap & Barrel didn’t chase scale – and that’s why it’s winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand.

Taste Radio: Innovation Aplenty At A ‘Faire.’ An Indication For 2026?

From ginger shots and lentil crisps to sparkling bone broth and cinnamon water, the hosts hit the floor at 2026 Winter FancyFaire* in San Diego to sample what’s next in food and beverage. The hosts discuss standout brands, innovative concepts, smart packaging and evolving brand strategies that reveal where wellness, snacking and functional drinks are headed.

Taste Radio: Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.

The hardest part of building a consumer brand? It’s not the product; it’s everything that comes after. Caliwater co-founder Oliver Trevena, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, opens up about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take.

Taste Radio: Is Protein Driving – Or Diluting – Brand Value For CPG Brands?

Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET’s inaugural trade show booth at the upcoming Winter FancyFaire*.