Coinciding with the nationwide rollout of its recently revived Mr. Pibb product, The Coca-Cola Company has enlisted NBA legend Scottie Pippen for a new campaign highlighting the CSD’s star status.
From Vita Coco's lemonade treat to canned sangria for Tost-ing, this week's new products include fruit flavors as brands anticipate the warmer spring weather.
David Protein just got hit with a lawsuit claiming its macros don’t add up, raising familiar questions about labeling, ingredients, and what happens when a fast-growing brand lands in the legal spotlight. The team breaks down the claims, why brands become litigation magnets, and whether consumers will care. Plus: a readout from Seafood Expo North America and Stiller Soda’s attention-grabbing social push.
Two new takes on coffee are under the spotlight this week, as we sip coffee sodas from Esspo and Nguyen Coffee Supply's new Cinnamon Coconut Latte.
Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods. In this episode, Gary unveils his new better-for-you gummy brand Very Luckee, and how he’s betting big on collectibles as a driver of consumer engagement. He also explains why he’s bullish on organic social media to power its growth and why entrepreneurs should embrace “micro quitting.”
At Natural Products Expo West last week, BevNET caught up with Bloom CEO and co-founder Greg LaVecchia to chat about where the brand is finding organic traction with female consumers, the importance of Bloom's digital-first strategy, the rise of clear protein and what innovation Bloom has in store for this year.
Protein is great, but how is that supposed to keep us awake in the afternoon? Luckily this past week has seen plenty of innovation in the caffeine world, with buzzy releases from coffee stalwarts Happy, La Colombe and Dunkin', along with energy-boosted launches from Sparkling Ice and Liquid I.V.
Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. The hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. The episode also features interviews from our Miami meetup, including one with angel investor Spencer Slaine.
Protein -- you want it, we go it. Whether you're over it already or still maxxing out, there's no debate that protein is one of the most powerful beverage innovation trends of the moment, as seen at Natural Products Expo West last week.
Reporting live at Natural Products Expo West in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET managing editor Marty Caballero highlight key themes and insights, from the development of the coconut water category to the proliferation of beef tallow and more.
Thrive Market co-founder & CEO Nick Green believes the future of healthy living will be shaped less by trend-chasing and more by trust, technology, and simplicity. In this episode, he explains how the pioneering online grocer evaluates brands, why taste still matters most, and why he increasingly sees the company as an AI-driven platform helping consumers navigate health with greater clarity.
Stronger volume gave non-alcoholic beverage sales a hefty boost in the two-week period ending February 21, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show’s biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first.
Five people. Seven-figure DTC. Nationwide Whole Foods distribution. Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, reveals how she turned velocity, online sales data, and creative-first Meta ads into a disciplined omnichannel growth engine – without shortcuts in one of grocery’s most competitive categories.
