BevNET.com Staff

Posts by BevNET.com Staff

Review: Slice Soda Gets Dirty

The execution is solid, offering approachable flavors that lean lighter and more restrained than many competitors in the category.

CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

At BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been key to Athletic’s resonance with consumers and why investing in grassroots marketing was important for the business.

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Most jam brands are built on sugar. Good Good built a business by taking it out. In this episode, Good Good founder and CEO Gardar Stefansson discusses how the Icelandic brand evolved from a struggling stevia startup into a rapidly growing platform of no-added-sugar spreads now sold in approximately 10,000 U.S. stores and 30 countries worldwide.

Review: Neutonic Packs Powerful Productivity

We dive into Neutonic Productivity Drink, a zero-sugar functional beverage line that is positioned around productivity, focus, and cognition.

Retailer Profile: Vitamin Shoppe

In this video from BevNET Live New York City 2026, Vitamin Shoppe senior director of merchandising Nicolletta Payne sits down to walk through her approach to crafting the chain’s beverage set and why providing sales data is vital to a successful pitch.

Ben Weiss on the Future of Hard Soda

Bai founder Ben Weiss came to BevNET Live 2026 in New York City on June 10 ready to explain how consumer shifts led him back into the beverage industry with Crooked Pop.

Taste Radio: Could The Next Olipop Be a Kid’s Drink? Functional & Fun Takes on CPG.

What if the next billion-dollar brand is hiding in a powder stick, a functional cookie, or a kid's lunchbox? The hosts break down the meteoric rise of hydration brand DryWater, spotlight Fields Good, the modern cookie brand launched by the daughter of the founder of Mrs. Fields, and examine the growing opportunity – and unique challenges – of marketing beverages to kids and families.

Culture Pop Founder Tom First’s Challenger Mindset

Culture Pop CEO Tom First, a longtime entrepreneur, investor, and board member, shares strategies for keeping brands nimble and lean, with a focus on catching category leaders over the long term.