Lyre’s Expands RTD Portfolio with Launch of Classico Rosé – A Premium Non-Alcoholic Sparkling Rosé, Now in a Can

LYRE’S EXPANDS RTD PORTFOLIO WITH LAUNCH OF CLASSICO ROSÉ – A PREMIUM NON-ALCOHOLIC SPARKLING ROSÉ, NOW IN A CAN

The Beloved Zero-Proof Sparkling Rosé Arrives in a Convenient 250ml Can, Bringing Premium Alcohol-Free Celebration Wherever Life Takes You

New York, NY (June 2026) - Lyre’s, the world’s leading independent non-alcoholic beverage brand, today announced the launch of Classico Rosé RTD, a ready-to-drink canned version of its award-winning Classico Sparkling Rosé. Designed for consumers seeking premium alcohol-free options without compromising on taste or convenience, the new 250ml format delivers the same celebrated sparkling rosé experience in a perfectly portable package.

Building on the success of Lyre’s Classico Sparkling Rosé, the new RTD format opens the door to countless new drinking occasions—from picnics and poolside afternoons to concerts, travel, outdoor events, and everyday celebrations.

“Consumers have fallen in love with our Classico Sparkling Rosé, and they’ve consistently asked for a format that fits more seamlessly into their active lifestyles,” said Selena Donovan, Marketing Director - North America at Lyre’s. “With Classico Rosé RTD, we’ve maintained the exact same award-winning liquid while creating a more convenient way to enjoy it wherever and whenever the moment calls for celebration.”

Inspired by the elegant sparkling rosés of Provence, Classico Rosé RTD features delicate blush hues and inviting aromas of fresh strawberry and red cherry, complemented by subtle creamy notes. On the palate, it is bright, dry, and refreshingly balanced, showcasing vibrant cherry flavors, delicate toast characteristics, and Lyre’s signature strawberries-and-cream finish.

At just 47 calories per can and completely alcohol-free, Classico Rosé RTD offers a sophisticated alternative for consumers embracing mindful drinking, moderation, or alcohol-free lifestyles.

The launch further strengthens Lyre’s leadership position within the rapidly growing non-alcoholic beverage category, providing retailers and consumers with an accessible premium option that meets increasing demand for convenient, ready-to-drink formats.

Product Highlights:

• Award-winning Classico Sparkling Rosé, now in a portable 250ml can
• Zero-proof and low calorie (47 calories per serving)
• Refreshing sparkling rosé with notes of strawberry, cherry, cream, and delicate toast
• Ideal for outdoor gatherings, travel, events, and everyday occasions
• Available in single cans and 4-pack formats
• Cruelty-free and sustainably packaged

Classico Rosé RTD will be available through select retailers and online channels. For more information, visit lyres.com and follow @lyresspiritco on Instagram.

# # #

ABOUT LYRE’S NON-ALCOHOLIC:

Lyre’s is redefining what it means to drink well. We’re the world’s most awarded non-alcoholic spirits brand, crafting complex, full-flavored alternatives using the finest natural essences sourced from around the globe. Everything we make pays tribute to the classics—just without the alcohol—so you still get the taste, the moment, the experience. From elegantly crafted spirit alternatives to ready-to-drink offerings and sparkling non-alcoholic wines, every detail is considered. Each product is low-calorie, vegan, and free from gluten, dairy, nuts, and eggs—designed to be as inclusive as it is refined. Lyre’s is a modern way to socialize and gather—made for everyone at the table.

PR CONTACT:

Andrew Cosenza

Account Manager