TryLyst Makes Creator-Powered Retail Activations Accessible to CPG Brands

MIDDLETOWN, Del. — TryLyst, a creator-powered retail growth platform, is helping consumer packaged goods (CPG) brands build retail awareness, encourage product discovery, and generate authentic social content through fully managed retail activation campaigns.

TryLyst connects brands with everyday creators who visit retail stores, purchase products, and share their experiences on social media. With campaigns supporting brands at retailers including Costco, Target, Sprouts, Walmart, and Whole Foods, the platform helps CPG companies build awareness where their products are sold.

Each campaign combines receipt-verified purchases, creator-generated content, and end-to-end campaign management. Brands can review and approve content before publication and receive perpetual usage rights for organic and paid marketing.

"Getting onto retail shelves is a major milestone, but getting shoppers to discover your product is the next challenge," said Neha Misra, Founder & CEO of TryLyst. "We help brands connect with everyday creators who introduce products to new audiences while generating content brands can continue using long after a campaign ends."

With flexible per-campaign pricing, no subscriptions, and support for regional and nationwide activations, TryLyst offers CPG brands a streamlined way to support retail launches and ongoing product discovery.

About TryLyst

TryLyst is a female-founded, creator-powered retail growth platform connecting CPG brands with everyday creators to drive product discovery and retail awareness. Through fully managed retail activation campaigns, TryLyst combines receipt-verified purchases, authentic social content, and perpetual content usage rights to support retail launches and ongoing brand growth. The platform supports nationwide, regional, and local activations across major retailers, including Costco, Target, Sprouts, Walmart, and Whole Foods, as well as regional and independent grocery chains. With flexible per-campaign pricing and no subscriptions, TryLyst makes creator-powered retail activations accessible to CPG brands of all sizes.

Learn more at trylyst.com