Quench Ventures Announces $4.4 Million in Investments in SipMARGS and Kenetik, Expanding Its Beverage Portfolio

New and follow-on investments highlight the firm's operator-led approach to building beverage brands through strategic capital, industry expertise, and hands-on support.

FOR IMMEDIATE RELEASE

GRAND RAPIDS, MI — OCTOBER 26, 2026 — Quench Ventures, a beverage-focused investment firm led by experienced industry operators, today announced that it has completed, through investment funds and special purpose vehicles under its management, an additional $2.4 million investment in existing portfolio company SipMARGS, a rapidly expanding ready-to-drink sparkling margarita brand, and a new $2.0 million investment in Kenetik, an innovative functional beverage company pioneering caffeine-free ketone drinks.

The investments reflect Quench Ventures' strategy of identifying promising beverage businesses, building long-term founder partnerships, and supporting companies through critical stages of growth. Quench pairs capital with an experienced team of beverage operators who work alongside portfolio companies across distribution, marketing, finance, growth, and strategy.

"We've built Quench around the belief that great beverage brands need more than capital to reach their potential," said John Green, Founder and Managing Partner of Quench Ventures. "Our continued investment in SipMARGS reflects our confidence in the brand and the opportunity ahead, while Kenetik represents an exciting new partnership in a rapidly evolving category. Both demonstrate how we combine investment capital with real operating experience to help ambitious founders build lasting businesses."

SipMARGS: Accelerating National Expansion

SipMARGS is gaining momentum in the ready-to-drink cocktail category with sparkling margaritas made from premium tequila blanco and real fruit juice. With Alix Earle as an investor and active brand advocate, SipMARGS has expanded its national presence through a partnership with Sazerac, one of the world's leading spirits companies, growing its footprint from eight to 46 states in just three months.

Quench's additional $2.4 million investment builds on its existing partnership with SipMARGS and will support production, upcoming retail and on-premise launches, and continued market development.

"Quench is a team that has actually built and operated in the beverage alcohol industry. They know how the three-tier system works and what it takes to win at shelf, and they've seen what happens when a brand scales faster than its operations. We're moving fast, and we wanted partners who bring both strategic and execution support as well as capital," said Justin Nabozna, CEO of SipMARGS.

Kenetik: Building the Next Phase of Functional Beverage Growth

Founded by brothers-in-law Devon Price and Peter Bayne, Kenetik is bringing innovation to functional beverages through patented ketone technology designed to support clarity and focus without caffeine.

Having established its direct-to-consumer business, Kenetik is expanding into wholesale distribution, building on encouraging early retail results across grocery and convenience channels. With new distributor partnerships and plans for broader geographic expansion, the company is focused on developing a repeatable retail model that can support national growth.

Quench's new $2.0 million investment will help Kenetik refine its retail model, strengthen sales and distribution capabilities, and build toward national scale.

"They bring sound judgment and a collaborative spirit, with a balance of ambition and pragmatism that we value. They feel like part of our team. We're already seeing that in their contributions to our marketing and distribution strategy as we refine our retail model," said Devon Price, CEO and Co-Founder of Kenetik.

Quench Ventures: Built by Beverage Operators, for Beverage Founders

Quench Ventures brings an operator-led approach to beverage investing, drawing on firsthand experience building, scaling, and supporting businesses across the industry.

Founder and Managing Partner John Green brings more than three decades of leadership across beverage investing, operations, and brand building. A recent proof point is The Finnish Long Drink, where Green served as a longtime investor and advisor through its successful 2026 exit following its acquisition by the Mark Anthony Group of Companies, the company behind White Claw. Alongside an experienced team of beverage operators and industry experts, Green brings deep industry relationships and practical expertise to Quench's growing portfolio.

This press release is intended solely to provide factual information regarding completed investment activities of Quench Ventures. It does not constitute an offer to sell or a solicitation of an offer to purchase any securities or interests in Quench Ventures or any related investment vehicle.

About SipMARGS

SipMARGS is a ready-to-drink sparkling margarita brand that blends convenience, quality, and fun. Crafted with premium tequila blanco from Jalisco, real fruit juice, cane sugar, and sparkling water, it is available in five delicious flavors: Classic, Mango, Coconut, Mezcal, and Spicy. Each can is 5% ABV, just 130 calories, and contains only 6g of sugar, offering a lighter, fresher way to enjoy a margarita.

Learn more at sipmargs.com.

About Kenetik

Kenetik makes caffeine-free ketone beverages for clarity and focus. Ketones are a clean, efficient fuel the body naturally produces and the brain can use directly for energy. Kenetik’s patented technology delivers bioidentical ketones in convenient, great-tasting formats, making metabolic brain fuel part of everyday life. Founded by brothers-in-law Devon Price and Peter Bayne, the company offers ready-to-drink cans, shots, and concentrates. Its cans deliver 12 grams of ketones with nothing artificial. Kenetik is available online and at a growing network of retailers.

Learn more at drinkkenetik.com.

About Quench Ventures

Quench Ventures is a beverage-focused investment and brand-building firm dedicated to shaping the next generation of beverage brands and technologies. Led by experienced industry operators, Quench combines investment capital, strategic expertise, and an active operating platform to support founders across distribution, marketing, finance, growth, and strategy. Its portfolio spans non-alcoholic and alcoholic beverages, functional wellness, and emerging beverage innovations.

Learn more at quenchventures.com.

Quench Ventures Contact: [email protected]