H-E-B Expands Java Factory Coffee Assortment With Four New Ground Coffees

SAN ANTONIO, Texas (October 2026) – Java Factory Roasters is expanding its presence at H-E-B, adding four new 10-ounce ground coffees to its existing coffee pod assortment as the Texas retailer gives the fast-growing coffee brand more shelf space.

The new assortment includes:

• Da Bomb – A double caffeine dark roast

• Smooth Caffeinator – A medium blend

• Vanilla Dream – A vanilla toffee flavored coffee

• French Toast – A cinnamon maple flavored coffee

All four coffees carry a suggested retail price of $9.50.

The expansion comes as Java Factory continues to build momentum across retail and e-commerce with a strategy that combines approachable, high-quality coffee with a willingness to make coffee more fun.

“Coffee doesn't need to be more complicated,” said Sam Blaney, EVP of Java Factory Roasters. “But it does need to be more interesting. H-E-B giving us more shelf space is a meaningful signal that the Java Factory approach is being recognized by consumers.”

The new H-E-B assortment expands Java Factory's presence beyond its existing lineup and gives shoppers more ways to discover the brand. While Java Factory has become increasingly associated with flavored coffee, its portfolio also includes coffees such as Hello Darkness and Da Bomb, demonstrating that the brand's ambition extends beyond any single segment of the coffee category.

For Java Factory, that range is intentional. The company has spent years developing a deeper understanding of how coffee, flavor and sensory experience work together, creating a foundation for what comes next.

That foundation is becoming increasingly visible through Flavor52, the company's most ambitious initiative yet: a year-long exploration of flavor built around launching 52 unique coffee flavors in 52 consecutive weeks.

About Flavor52:

• Six themed seasons organize the overall year-long exploration.

• Flavors range from nostalgic favorites to unexpected combinations inspired by childhood treats, desserts, ice cream truck favorites and other elements of American flavor culture.

• Consumers participate in the journey by tasting the coffees and voting for their favorites.

• Permanent lineup placement will ultimately be earned by the most popular flavors.

The initiative reflects a larger philosophy behind the brand. Java Factory believes coffee does not have to be serious to be taken seriously, but it does have to be seriously good. The company uses specialty-grade, 100% Arabica coffee as the foundation for its products while approaching flavor as a form of entertainment, nostalgia and self-expression.

That combination has helped Java Factory build a growing following while expanding its retail footprint. The H-E-B expansion gives the brand another opportunity to bring that philosophy directly to consumers in one of the country's most important grocery markets.

“Retail shelf space is earned,” said Blaney. “When a retailer chooses to give a brand more space, they're making a statement about what they believe their customers want. We're excited that H-E-B has placed that belief in the Java Factory lineup.”

The expanded assortment will be available at participating H-E-B locations, with additional Java Factory products available through the brand's growing e-commerce and retail network.

About Java Factory Roasters

Java Factory Roasters is an innovative coffee brand dedicated to making great coffee seriously fun. Known for its bold flavors, creative blends and playful personality, Java Factory combines specialty-grade, 100% Arabica coffee with a passion for delivering unique and memorable coffee experiences. Its growing portfolio includes traditional roasts, flavored coffees and its groundbreaking Flavor52 initiative, an ambitious year-long program introducing 52 unique coffee flavors in 52 consecutive weeks. With an expanding presence across retail and e-commerce, Java Factory Roasters continues to redefine the coffee experience by bringing quality, creativity and a sense of adventure to every cup.