Doctor-Founded Functional Beverage Sly. Launches Nationwide at Sprouts Farmers Market

FOR IMMEDIATE RELEASE

Doctor-Founded Functional Beverage Sly. Launches Nationwide at Sprouts Farmers Market

Created by two Arizona optometrists, Sly.’s natural, caffeine-free, non-carbonated BOOST and DREAM drinks — built to help people focus by day and rest at night — arrive on Sprouts shelves coast to coast

SCOTTSDALE, Ariz. — October 6, 2026 — Sly., the doctor-founded functional beverage brand created by two Arizona optometrists, today announced nationwide availability at Sprouts Farmers Market. Its natural, caffeine-free, non-carbonated BOOST and DREAM drinks — formulated to help people focus during the day and rest at night — are now rolling out across more than 500 Sprouts stores nationwide, marking the brand’s largest retail expansion to date.

The launch comes as shoppers increasingly seek beverages that support focus, relaxation, and sleep without the caffeine, sugar, and artificial stimulants that define the energy-drink aisle. Every Sly. drink is caffeine-free and non-carbonated — including BOOST, which is built to sharpen focus without a drop of caffeine. Sly. was built to meet that need — not by beverage marketers, but by two optometrists who saw it firsthand.

Founded in 2019 by Dr. Tom Czyz and Dr. Amy Czyz — optometrists whose clinical work includes research into circadian health — Sly. grew out of Dr. Amy Czyz’s clinical work as a civilian optometrist at Luke Air Force Base in Glendale, AZ. Her work with the F-15 & F-35 pilots, drone operator pilots and other observations that integrated her own health and hydration challenges helped spark the development that led to the formulation of Sly.: drinks with targeted ingredients that support your day and help you “Shift how you feel.” They found that people wanted to feel a certain way at a certain time, and the drinks on the shelf weren’t built for that. After years of consumer research, formulation, and real-world testing, the Czyzes designed Sly. around how people actually want to feel through the day, rather than competing in a single occasion like energy or refreshment - creating: BOOST for focus (caffeine-free) - CHILL for relaxation - DREAM for sleep and recovery.

“We spent years listening before we scaled,” said Dr. Tom Czyz, co-founder of Sly. “What we heard over and over was that people weren’t looking for another energy drink. They wanted something that fit naturally into their day — helping them focus when they needed to, unwind when they wanted, and rest when the day was done. That insight drove everything behind Sly.”

Each Sly. drink blends adaptogens, botanicals, amino acids, and other functional ingredients in a clean, natural, caffeine-free, non-carbonated formulation designed for a specific part of the day with only 2g of sugar and 10 calories. BOOST is made for focus; DREAM is made for better sleep & recovery. Rather than competing within a single beverage category, Sly. organizes its portfolio around functional moments, with each drink built to do one job — an approach informed by the founders’ clinical background and their research into how the body’s natural rhythms shape energy and rest.

“Today’s consumer is far more intentional,” said Dr. Amy Czyz, co-founder of Sly. “People read labels and want products that support how they live, without unnecessary compromises. Our goal has always been to create beverages we’d feel good recommending to our own patients, families, and friends.”

The Sprouts rollout follows national distribution through KeHE Distributors and builds on early placements across Arizona and California — including Phoenix Sky Harbor International Airport, independent retailers, and regional natural-food accounts.

The move reflects broader momentum in functional beverages. The SPINS Expo West 2025 trend report identified clean, functional drinks as a defining industry trend, with brands emphasizing real ingredients alongside added functional benefits. Circana reports that health-focused consumers now account for roughly $638 billion in U.S. food and beverage spending — $363 billion at retail and $275 billion in foodservice — underscoring the growing opportunity for wellness-driven beverages.

Sly.’s BOOST and DREAM drinks are available now at Sprouts Farmers Market stores nationwide and online at drinkonthesly.com. Shift how you feel.

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About Sly.

Sly. is a doctor-founded functional beverage brand created by two Arizona optometrists to help people choose how they feel through the day. Made with natural, caffeine-free, non-carbonated formulations and real, functional ingredients, Sly.’s drinks are designed around specific moments — focus (BOOST) - relaxation (CHILL) and sleep & recovery (DREAM) — rather than a single occasion. The brand’s philosophy is simple: feeling good shouldn’t be left to chance - “Shift how you feel”. Learn more at drinkonthesly.com and @drinkonthesly.

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