GRAASI enters into Earth Fare supermarkets via South Carolina locations

Graasi, the organic barley water brand, announced today that it has been authorized by Earth Fare and is now on shelf across the retailer's South Carolina 13 stores.

Graasi is built on organic barley grass juice and comes in three flavors: Cucumber Lime, Citrus Mint, and Lemongrass Ginger. Each bottle is an excellent source of vitamin C, vitamin D, and zinc, delivering 100 percent of the daily value of all three. Vitamin C and zinc support normal immune function, and vitamin D supports immune function and bone health, which positions Graasi as everyday hydration that does real nutritional work rather than simply replacing water.

The brand delivers that profile at 35 calories and 4 grams of sugar per bottle, sweetened with organic cane sugar and monk fruit. The line is USDA Organic, Non-GMO, vegan, and plant-based, made for shoppers who want a functional beverage without the sugar load of traditional juices or the synthetic ingredient decks common in the energy and enhanced water sets.

The Earth Fare authorization places Graasi in a retailer whose shopper base skews toward clean-label, better-for-you purchasing, an audience that matches the brand's core consumer. Graasi is supporting the launch with in-store visibility, sampling, and a marketing program that includes its ongoing work in combat sports and active lifestyle communities.

The Earth Fare news follows a recent authorization at Kroger's Virginia Division, giving the brand a second retail footprint in the Southeast and Mid-Atlantic.

Beyond retail, Graasi is an active supporter of women's health and wellness, backing programs and organizations that expand access to preventive care, nutrition education, and everyday wellness resources for women. The commitment reflects a core part of the brand's consumer base and its belief that hydration is a starting point for broader health, not an end in itself.

Graasi has been recognized at the 2025 and 2026 World Food Innovation Awards and by LUXlife. The brand utilizes the sales and management services of Ramsey, New Jersey based Cascadia Managing Brands.

"Earth Fare is exactly the kind of retailer we built Graasi for, and getting on those shelves is a real milestone for us," said Chris LaCorata, Founder and CEO of Graasi.