British spirits brand Whitebox Cocktails launches in U.S. with six of its best-performing classic cocktails

One of the UK’s fastest-growing spirits brands, Whitebox Cocktails, has launched in the US with six of its best-performing classic cocktails, priced at $4.99 per 100ml serve and initially available across 12 US markets.

The US range includes Spicy Marg, Whitebox’s bestselling cocktail globally; the 34.4% ABV Freezer Martini, designed to be stored in the freezer; and Pocket Negroni, one of the products that has helped build the brand’s cult following in the UK. Squeezy’s Margarita, Straight Up Daiquiri and Espresso Martini complete the six-strong launch portfolio, which reflects the cocktails currently driving Whitebox’s sales globally, with Margaritas accounting for approximately 40% of sales and Martini-style cocktails around 25%.

The US launch marks the latest stage of Whitebox’s international expansion, with the brand now present across eight international markets including Canada, the Netherlands, Denmark,  Ireland, and the UAE.

“We’ve wanted to build Whitebox in the US for some time, but it was important to do it in the right way,” said Josh Rennie, co-founder of Whitebox Cocktails. “We now have a portfolio of cocktails with a proven track record internationally and the right partners in place to start building the brand here. We’re excited to see where we can take Whitebox in the US.”

Whitebox focuses exclusively on classic cocktails, recreating classic recipes at full strength and in the proportions expected from a bar serve. Each is produced in the brand’s signature 100ml single-serve format and developed, batched, blended and canned in-house at the company’s purpose-built cocktail facility.

Ben Iravani, co-founder of Whitebox Cocktails, said: “Across our retail partners, we’re seeing significant consumer demand for our authentic full-strength cocktails. So much so that in many of our premium wine and spirits retailers, Whitebox is a top 10 performing brand across all beer, wines and spirits categories.

“The Whitebox range is built on classic recipes that our founding team spent years refining in some of the world’s top bars, and they're now in a format that fits how people drink at home. Too often, consumers have experienced poorly made versions of classic drinks and assumed that’s what those cocktails are supposed to taste like. Our job is to make sure people can experience these drinks as they were intended.”

The founding team brings experience from some of the world’s leading cocktail bars and drinks businesses, including Alex Lawrence, Brand Director at Mr Lyan Studios; Pietro Collina, former Bar Director at Eleven Madison Park and NoMad Bar and now Beverage Director at London’s Thesleff Group; and Ben Iravani and Josh Rennie, co-founders of Porter’s Gin, with experience spanning bars, spirits production and international brand building.

Whitebox Cocktails is imported into the US by Lighthouse Brands and is initially available through retailers across New York, Connecticut, Massachusetts, Rhode Island, New Jersey, Delaware, Washington DC, Maryland, Kansas, Indiana, Oklahoma and Washington.

"Whitebox Cocktails has built an exceptional reputation for delivering classic cocktails with uncompromising quality, craftsmanship and innovation. Lighthouse is incredibly proud to represent the brands in the U.S. and help introduce more consumers to what makes Whitebox so unique. As demand continues to grow for premium ready-to-drink cocktails, I believe Whitebox is exceptionally well positioned to set a new standard in the category, and I’m excited to be a part of that journey.” - Sarah Santerian, CEO Lighthouse Imports

Product Overview

Spicy Marg · 100ml · 20.5% ABV · US SRP: $4.99
Tequila, Triple Sec, lime, coriander and chilli. Whitebox’s bestselling cocktail globally.

Freezer Martini · 100ml · 34.4% ABV · US SRP: $4.99
Porter’s Gin, dry vermouth and lemon zest. Designed to be served straight from the freezer.

Pocket Negroni · 100ml · 21.8% ABV · US SRP: $4.99
Porter’s Gin, Italian Bitter Aperitif and sweet vermouth.

Squeezy’s Margarita · 100ml · 19% ABV · US SRP: $4.99
Tequila, Triple Sec, lime and salt.

Straight Up Daiquiri · 100ml · 26% ABV · US SRP: $4.99
Rum, lime and sugar.

Espresso Martini · 100ml · 22% ABV · US SRP: $4.99
Vodka, espresso and coffee liqueur.