Wave Kids, Bakeful, Pretzelized, Oobli, Plackers and Firefly Team Up for a Healthier Halloween

Six complementary brands bring together festive sips, sweet and salty snacks, and playful oral care to help families celebrate with balance.

Wave Kids, Bakeful, PRETZELIZED, Oobli, Plackers and Firefly are joining forces for a Healthier Halloween collaboration, bringing a fresh perspective to a holiday traditionally centered on candy. Together, the brands are helping families make room for better-for-you treats, fun hydration and everyday oral care while keeping the excitement of Halloween front and center.

The collaboration connects food, beverage and personal care brands around a shared goal: making balanced choices feel approachable, enjoyable and easy to incorporate into family celebrations. From pre-trick-or-treat snacks and Halloween party refreshments to end-of-night brushing and flossing, the lineup offers inspiration for the entire occasion.

The Healthier Halloween lineup includes:

• Wave Kids: Bringing the sips to the celebration, Wave Kids offers kid-first beverages with playful packaging and flavored and fizzy options, giving families a fun addition to Halloween parties and trick-or-treat preparations.
• Bakeful: Adding seasonal sweetness, Bakeful brings its fall lineup of Apple Cider Mini Muffins, Pumpkin Spice Mini Muffins and Maple Mini Donuts to festive snack spreads and family gatherings.
• PRETZELIZED: Balancing the sweet with something salty, Pretzelized’s Sea Salt Pretzel Snackers combine pretzel crunch with a bite-sized cracker format for a satisfying addition to Halloween snack time.
• Oobli: Keeping chocolate in the celebration, Oobli offers lower-sugar chocolate made with sweet proteins, bringing a fresh approach to a classic Halloween favorite.
• Plackers: Bringing flossing into the festivities, Plackers Kids Dual Gripz floss picks feature a kid-friendly design that helps families incorporate oral care into their routines.
• Firefly: Rounding out the lineup, Firefly brings playful children’s toothbrushes and oral care products designed to make brushing an engaging part of the day.

Together, the six brands are encouraging families to think beyond the candy bowl, with ideas that span sweet treats, savory snacks, fun flavorful beverages and enjoyable oral care. The collaboration also highlights how complementary brands can work together across categories to support parents during a busy seasonal moment.

Whether families are hosting a Halloween gathering, packing a festive snack or winding down after trick-or-treating, the Healthier Halloween lineup offers ways to bring balance to the celebration while preserving the joy, flavor and playfulness kids love.