Brooklyn Halo Creates UK’s First New York Inspired Coffee Creamers

Establishing a brand new category within the UK grocery market, Brooklyn Halo is launching two delicious flavoured coffee creamers into Ocado.com this October.

Brooklyn Halo is the new coffee creamer brand created to bring the flavoured coffee experience familiar to US consumers to the UK, giving coffee drinkers a delicious way to upgrade their everyday coffee at home, simply by swapping their regular milk and sugar for coffee creamer.

Brooklyn Halo will initially introduce two flavours: Vanilla and Caramel. Made from real milk and cream, they can be poured directly into hot or iced coffee to add a soft and velvety touch. “We’ve been developing Brooklyn Halo for several years, and are very excited to be establishing a new American-style coffee creamer category in the UK grocery market and launching exclusively with Ocado,” comments Ross Hunt, Co-Founder of Hunts Coffee Creamers Ltd, the company behind Brooklyn Halo.

Flavoured coffee creamers are a $4.26B industry in the US*, however, the category remains virtually untapped in the UK retail market. “Coffee creamers are a huge part of coffee culture in the US, but British consumers have never really had the same choice. We’ve adapted this proven concept for UK tastes with a less-sweet, more balanced formulation, giving people a simple way to transform an everyday coffee into something more indulgent and enjoyable,” adds Ross.

Tasha Cook, Buyer for Milk and Butter at Ocado Retail, adds, “We’re delighted to be launching Brooklyn Halo on Ocado.com and giving our customers a new way to elevate their everyday coffee at home. Flavoured coffee creamers are already hugely popular in the US, and Brooklyn Halo brings something genuinely new and exciting to the UK market. We’re always looking for innovative products that offer our customers more choice and we’re looking forward to seeing how they respond to the range.”

Available in 500ml (RRP £3.69) and 1 litre cartons (RRP £5.99), Brooklyn Halo is a UHT treated and aseptically filled shelf-stable (ambient or chilled storage) range launching with two flavour variants. Brooklyn Halo will be available from Ocado from October. *DigiRoads Inc United States Coffee Creamer Market Report