BODYARMOR Sports Drink Partners With The Philadelphia 76ers

ATLANTA, GA. (Oct. 21, 2026) – Today, BODYARMOR Sports Drink celebrates a return to its basketball roots through a multi-year partnership with the Philadelphia 76ers, becoming the team’s Official Sports Drink, beginning with the 2026-27 season. Basketball has been at the heart of BODYARMOR Sports Drink since its founding, and Philadelphia has been an important part of the brand’s story and growth. Now, BODYARMOR Sports Drink is bringing that legacy to one of the NBA’s most passionate basketball markets, fueling the 76ers and their fans throughout the season.

“Basketball is part of BODYARMOR Sports Drink’s DNA, and Philadelphia has been an important part of our story for years, so partnering with the 76ers is a natural fit,” said Don Rouse, Vice President, EPICS, The Coca-Cola Company. “We’re excited to bring our better-for-you approach to sports hydration to the 76ers and their fans, fueling the moments that make basketball in Philadelphia so special.”

As part of the multi-year agreement, BODYARMOR Sports Drink branding will be integrated throughout the 76ers’ bench, featuring BODYARMOR Sports Drink-branded coolers, carts, cups, squeeze bottles, towels and seatbacks. BODYARMOR Sports Drink coolers will also be featured in the 76ers locker room during the season.

Throughout the season, BODYARMOR Sports Drink will bring fans closer to the action through a series of pregame experiences, fan promotions and a social content series designed to celebrate the moments that make game day in Philadelphia special.

Select fans will earn once-in-a-lifetime experiences, including joining the Captain’s Huddle, receiving Pregame Warmup Passes and attending the Ball Presentation during designated home games. Fans can also look forward to having opportunities to win tickets, autographed basketballs and jerseys, along with special BODYARMOR Sports Drink promotions at participating retail partners throughout the Philadelphia area.

Alongside these pregame experiences and shopper promotions, BODYARMOR Sports Drink will bring fans inside the action in the arena and online through a Bench Cam social series across 76ers’ social channels, capturing team reactions from the bench during big plays and key moments.

The partnership officially kicked off at the Philadelphia 76ers’ Blue x White Scrimmage, presented by BODYARMOR Sports Drink, on Oct. 3, where fans received a free BODYARMOR Sports Drink as they exited Xfinity Mobile Arena.

Made with coconut water and no artificial flavors, sweeteners, or dyes, BODYARMOR Sports Drink delivers premium hydration to athletes and active fans alike. As the Official Sports Drink of the Philadelphia 76ers, BODYARMOR Sports Drink will power the moments that define the basketball season, inspiring athletes and fans to ‘Choose Better.’

ABOUT BODYARMOR SPORTS DRINK:

A leader in the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Drink is on a quest to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR Sports Drink and POWERADE, exudes an entrepreneurial culture backed by the resources and insights of one of the world's most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR Sports Drink in 2021.

BODYARMOR Sports Drink has been disrupting the world of sports and active hydration since 2011, offering a premium sports drink with potassium-packed electrolytes and antioxidants to provide consumers with a better-for-you hydration option. Nearly 15 years since BODYARMOR Sports Drink redefined the sports drink category, the brand relaunched in 2025 with a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. BODYARMOR Sports Drink is made with coconut water, and no artificial flavors, sweeteners, or dyes. It's low in sodium and a good source of potassium. The portfolio includes BODYARMOR LYTE, a low-calorie, zero added sugar sports drink; BODYARMOR ZERO SUGAR, a premium sports drink with zero sugar and carbs, no artificial sweeteners, flavors, or dyes; BODYARMOR Flash I.V., the brand's first-ever rapid rehydration beverage; BODYARMOR Flash I.V. Hydration Boosters, single-serve powder sticks for on-the-go rehydration; BODYARMOR SportWater, a premium alkaline water with pH 9+; and BODYARMOR FIT, a sparkling sports drink that contains 290 mg of electrolytes, 60 mg of caffeine, zero sugar, and no artificial flavors, sweeteners or dyes.

ABOUT THE PHILADELPHIA 76ERS:

The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 55 playoff appearances over 77 seasons. The Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment property.