The Brand Collective Relaunches Zubrówka Vodka in the U.S. Under New Long-Term Exclusivity Agreement

Iconic Polish Vodka Brand Targets Significant U.S. Growth

MIAMI – October 2026 – The Brand Collective is relaunching Zubrówka Vodka in the United States under a new long-term agreement with Poland’s Maspex Group, which has appointed the Miami-based company as exclusive U.S. importer and marketer of the historic Polish vodka brand.

Ranked the #4 largest vodka brand globally by volume, according to IMPACT Databank and IWSR, and available in more than 80 countries, Zubrówka is one of the world’s most widely recognized vodkas. But while Zubrówka has a strong international presence, the U.S. represents a significant growth opportunity. The Brand Collective is undertaking a renewed U.S. push focused on expanding national distribution and building awareness among American bartenders, retailers, and consumers.

“Zubrówka is an extraordinary brand with nearly 600 years of history, a distinctive identity and a loyal following around the world,” said Daniel Olech, Co-Founder and Co-CEO of The Brand Collective. “But in the U.S., there’s still a tremendous amount of room to grow. Zubrówka already has the scale and recognition of a major global brand, but it also offers something genuinely different. We think that gives us a real opportunity here.”

With roots dating back almost six centuries, Zubrówka is one of Poland’s most iconic spirits brands. Its name comes from the zubr, or European bison, that roams the ancient Bialowieza Forest, a symbol that has long been associated with the brand.

At the center of the U.S. relaunch is Zubrówka Bison Grass, the brand’s signature expression. Its distinctive flavor comes from bison grass that grows in the Bialowieza Forest, which is handpicked and used to create the extract that gives the vodka its characteristic notes of vanilla and spiced apple. A blade of bison grass is also placed by hand into each bottle, a distinctive hallmark of Zubrówka Bison Grass.

One of the most popular ways to enjoy Zubrówka Bison Grass is in the “Tatanka,” a simple cocktail combining the vodka with fresh apple juice and a pinch of cinnamon.

The U.S. portfolio also includes Zubrówka Biala, the brand’s classic clear vodka and the top-selling vodka in Poland. Seven-times distilled using winter rye grain and pure Polish spring water, Biala offers a more traditional vodka alongside the distinctive Bison Grass expression. Currently distributed in 37 U.S. states, Zubrówka Bison Grass is available in 750ml and 1L bottles, and Zubrówka Biala is available in 200ml, 750ml, 1L, and 1.75L bottles.

Zubrówka is owned by Maspex Group, one of the largest food and beverage companies in Central and Eastern Europe. Maspex acquired the brand in 2022, returning Zubrówka to Polish ownership.

“Zubrówka is an important part of what we’re building at The Brand Collective,” Olech added. “We’re looking for brands that have real credibility and a strong story, and Zubrówka certainly fits that profile.”

About Zubrówka

With roots dating back almost 600 years, Zubrówka is one of Poland’s most iconic spirits brands and one of the world’s leading vodkas. Ranked the #4 largest vodka brand in the world by volume, according to IWSR 2025 data, Zubrówka is available in more than 80 markets globally. Its U.S. portfolio includes Zubrówka Bison Grass, the brand’s signature expression, and Zubrówka Biala, its classic clear Polish vodka. Zubrówka is owned by Poland’s Maspex Group and exclusively imported in the U.S. by The Brand Collective. For more information, please visit zubrowka-vodka.com or follow us on Instagram @zubrowkavodkausa.

About The Brand Collective

The Brand Collective is a Miami-based spirits importer focused on developing and growing world-class beverage alcohol brands. Founded by longtime spirits industry executives Chuck Chand and Daniel Olech, the company partners with established and emerging brands to build their presence in the U.S. market. The Brand Collective is the exclusive U.S. importer and marketer of Zubrówka Vodka under a long-term agreement with Maspex Group. For more information, please visit tbcoll.com.