Lake Hour Expands Tequila Portfolio with New Passionfruit Tangerine Flavor and Launches Dock Club Subscription Program

Lake Hour, the premium spirits-based RTD brand co-founded by actor Wyatt Russell and film producer Rich Peete, is expanding its tequila portfolio with the launch of Passionfruit Tangerine Tequila Seltzer, its first new tequila flavor since 2023. The brand is also launching The Dock Club, a new subscription program giving consumers a new way to purchase Lake Hour's growing lineup while unlocking access to exclusive products and releases.

The new Passionfruit Tangerine Tequila Seltzer pairs tropical passionfruit with bright tangerine and is made with 100% blanco tequila and real fruit juice. Each can contains 110 calories, is gluten-free, and has no artificial sweeteners or sugar substitutes. The new flavor is now available online nationwide in a 4-pack.

Passionfruit Tangerine also joins Watermelon Cucumber Tequila Seltzer in Lake Hour's first-ever Tequila Seltzer Variety Pack, with six cans of each flavor. The variety pack is debuting nationwide online, giving consumers a chance to try Lake Hour's tequila lineup in one pack.

“We make one of the best tequila seltzers out there, so we wanted to keep building on that. Watermelon Cucumber has been such a hit, and we wanted to add another flavor that felt just as refreshing but brought something different to the lineup. Passionfruit Tangerine really hit that balance for us,” said Rich Peete.

The launch comes as Lake Hour expands its direct-to-consumer offering with The Dock Club, allowing customers to subscribe to the brand's full lineup of Vodka Seltzers, Tequila Seltzers, and Vodka Iced Teas. Members can receive 15% off biweekly deliveries and 10% off monthly shipments, along with early access to new flavors, limited-run collaborations, and seasonal merchandise.

“The Dock Club really came from seeing how many people were reordering Lake Hour,” said Wyatt Russell. “We thought, why not make it easier for people who already love the drinks to get them, and give them a few things they can’t get anywhere else? The merch, limited releases and collaborations are all part of making it feel like you’re getting a little more of the Lake Hour world.”

The current lineup includes premium Vodka Seltzers Yuzu Citrus, Honeysuckle Ginger, and Peach Jasmine; Tequila Seltzers Watermelon Cucumber and Passionfruit Tangerine; and an uncarbonated Vodka Iced Tea collection featuring Earl Grey, Green Tea, Raspberry, and Blackberry.

Since launching in 2023, Lake Hour has continued to expand its lineup and market presence while staying focused on what sets it apart: real spirits, real juice and flavors that go beyond the usual RTD. Passionfruit Tangerine adds a new flavor to the portfolio, while The Dock Club gives Lake Hour a new way to build a direct relationship with its growing customer base, marking the latest steps in the brand’s continued growth.

For more information and to explore Lake Hour’s complete lineup of cocktails, visit lakehour.com.

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About Lake Hour

Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Honeysuckle Ginger, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.

Follow the vibes: @drinklakehour | lakehour.com