Thursday Boot Company Launches Limited-Edition New York Rye Whiskey Nationwide

The footwear brand returns to its New York roots with a 150-bottle release crafted in partnership with Pollinator Spirits and PM Spirits

NEW YORK, NY – October 2026 – Thursday Boot Company, the direct-to-consumer footwear brand known for its commitment to quality craftsmanship and accessible design, is raising a glass to its roots with the launch of its latest limited-edition whiskey collaboration, created in partnership with Pollinator Spirits and PM Spirits.

Available nationally beginning Thursday, October 15, the highly limited release consists of just 150 bottles of a 100-proof New York State Rye, crafted entirely on-site at Pollinator Spirits in the Western Catskills.

Made with organic and heirloom New York grains and mountain well water, the whiskey was distilled in October 2019 and aged in new American oak, naturally maturing through the Catskills’ changing seasons. The result is a distinctly New York expression featuring tasting notes of cinnamon, toasted nuts, rye bread, clove and orange peel.

The collaboration represents a natural extension of Thursday Boot Company’s longstanding connection to craftsmanship, community and New York City culture.

Before Thursday had a website or brick-and-mortar stores, co-founders Connor Wilson and Nolan Walsh built the brand one conversation — and often one drink — at a time, hosting boot fittings at bars throughout New York City. Those early gatherings helped establish a community around a shared appreciation for quality, craftsmanship and products made with intention.

Today, that same philosophy continues to shape the brand’s growing retail presence, with Thursday stores designed not simply as places to shop, but as spaces where customers can discover great products, connect with the brand and come together around shared interests.

For Wilson, an avid whiskey enthusiast, the collaboration also brings together two personal passions.

“Whiskey and boots have more in common than you might initially think,” said Connor Wilson, co-founder of Thursday Boot Company. “Both reward great materials, thoughtful craftsmanship and patience. This project was an opportunity to create something special for our community while working with partners who care deeply about how and where their products are made.”

The limited-edition rye features a mash bill of 67% organic New York rye, 20% organic heirloom corn and 13% organic malted barley and is bottled at 100 proof, or 50% ABV.

THURSDAY BOOT COMPANY LIMITED-EDITION NEW YORK RYE

• 150 bottles available

• $79.99 MSRP

• 100 proof / 50% ABV

• 67% organic New York rye

• 20% organic heirloom corn

• 13% organic malted barley

• Distilled in October 2019

• Aged in new American oak

• Tasting notes of cinnamon, toasted nuts, rye bread, clove and orange peel

• Produced in partnership with Pollinator Spirits and PM Spirits

Beginning October 15, consumers will also have the opportunity to experience the release firsthand through whiskey tastings at all five Thursday Boot Company retail locations.

To celebrate the national launch, Thursday Boot Company will host a special tasting event at its Flatiron store in New York City on Thursday, October 15, bringing together the brand’s community for a first taste of the limited-edition release.

The launch marks another chapter in Thursday’s evolution beyond footwear while remaining rooted in the same principles that have defined the company from the beginning: quality materials, craftsmanship, community and products designed to get better with time.

ABOUT THURSDAY BOOT COMPANY

Founded by Connor Wilson and Nolan Walsh, Thursday Boot Company creates high-quality boots, shoes, sneakers and leather goods designed to offer premium craftsmanship at an accessible price point. Born in New York City, the brand has grown from hosting early boot fittings at local bars to building a national community and expanding its brick-and-mortar retail presence across the United States.