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BevNETPress Releases

Buffalo Sabres Welcome Owl’s Brew Spiked Pop to the Arena This Season

PRESS RELEASE posted by Owl's Brew

Oct. 1, 2026 at 7:09 pm

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NHLBuffalo SabresSpiked PopOwl's BrewHard Soda
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Buffalo Sabres fans will have a new drink to cheer with this season: Owl’s Brew Spiked Pop is making its arena debut as part of the brand’s continued relationship as a proud partner of the Buffalo Sabres. Beginning October 1, fans can purchase Spiked Pop, the modern hard soda made with real ingredients and 5 grams or less of sugar, at grab-and-go locations and bars throughout the arena.

The partnership will also bring Spiked Pop experiences to select games, including branded merchandise, interactive beer pong activations and surprise-and-delight giveaways. The Buffalo partnership marks an exciting milestone for Spiked Pop as Owl’s Brew continues expanding the brand’s footprint and introducing its fresh take on hard soda to sports fans across the region.

About Owl’s Brew

Founded by Jennie Ripps and Maria Littlefield, Owl’s Brew makes clean, flavorful beverages designed for modern drinking. Using real ingredients and no shortcuts, the brand is best known for pioneering clean hard teas and better-for-you canned cocktails. Owl’s Brew is available in 23 states nationwide and at Whole Foods, Trader Joe’s, Harris Teeter, H-E-B, Total Wine, Sofi Stadium, Disney World, Highmark Stadium and more. Learn more at theowlsbrew.com and on Instagram at @theowlsbrew. #DrinkWise

For More Information:
Spiked Pop

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