Following Strong Market Traction, Spirited Brands Secures $3.1 Million to Scale Soula and Soke

Investment will accelerate retail penetration, distributor support, and brand building as the premium RTD company enters its next phase of growth

PHOENIX, Arizona — September 29, 2026 — Spirited Brands Holdings, Inc. (Spirited Brands), the women-owned beverage company behind premium ready-to-drink brands Soula and Soke, today announced the successful closing of a $3.1 million capital raise to accelerate the company’s next phase of growth.

Since launching Soula and Soke, Spirited Brands has built distribution across Arizona, Southern California, Minnesota, New Mexico and Texas, with growing retail partnerships that include Trader Joe’s, Albertsons/Safeway, Total Wine & More, GoPuff, and leading independent on- and off-premise accounts.

The new capital will primarily support deeper retail penetration and increased distributor support in existing markets, while significantly expanding the company’s investment in brand building, consumer awareness and trial.

“Our growth has been built alongside great distributor and retail partners who believe in what we’re creating,” said Ron Goodson, Co-Founder and CEO of Spirited Brands. “This investment gives us the ability to support those partnerships at a much higher level. Our priority is to deepen the markets we’re already in, strengthen execution and invest behind the brands in ways that drive velocity and sustainable growth. We’re building this business for the long term, and we’re excited about what we can accomplish together.”

“The confidence our retail partners have shown in Soula and Soke has been an important part of our growth,” said Melanie Nelson, Co-Founder of Spirited Brands. “What’s especially encouraging is seeing those relationships deepen as consumers discover the brands and come back to them. This investment allows us to create stronger experiences for shoppers, drive greater awareness and trial, and continue building the kind of consumer demand that creates long-term value for our retail partners.”

A significant portion of the investment will focus on strengthening both brands. Spirited Brands is introducing the next generation of packaging for Soula and Soke while increasing investment in creative, paid media, experiential marketing, retail displays and consumer engagement.

“We’ve reached an important inflection point,” said Maikel van de Mortel, Co-Founder and Chief Commercial Officer of Spirited Brands. “We’ve established meaningful retail and distribution partnerships and demonstrated that Soula and Soke resonate in the market. Now we have the opportunity to build on that foundation with greater conviction. As we scale, our ambition is to build two distinctive brands with real cultural relevance, strong consumer communities and the kind of loyalty that creates enduring value.”

Soula and Soke have earned multiple Gold and Double Gold awards in leading ready-to-drink beverage competitions. Both brands are made with all-natural ingredients and a little organic cane sugar, are 5% ABV and low in sugar, and are vegan, GMO-free, and gluten-free.

For more information, visit SpiritedBrandsCo.com.

About Spirited Brands Holdings

Spirited Brands Holdings, Inc. is a women-owned premium beverage company focused on building differentiated, culturally relevant adult beverage brands for today’s consumer. Through Soula and Soke, Spirited Brands combines premium ingredients, lower alcohol, distinctive flavor profiles and thoughtful brand experiences designed for modern drinking occasions. Spirited Brands is WBENC-certified and distributes its products across a growing network of markets throughout the United States.

About Soula

Soula is a modern margarita crafted with Blue Weber agave wine from Jalisco, Mexico. At 5% ABV, Soula delivers full-flavored margarita-inspired cocktails with lower alcohol and low sugar. Available in Lime, Mango Citrus, Paloma Grapefruit and Pineapple Chili, Soula is vegan, GMO-free and gluten-free. For more information, visit HolaSoula.com and @HolaSoula.

About Soke

Soke is a modern sake soda crafted with premium Junmai sake and refreshing fruit flavors. Lightly carbonated and 5% ABV, Soke introduces sake through an approachable, contemporary drinking experience. Available in White Peach, Lychee, Cherry Blossom and Yuzu Ginger, Soke is low in sugar, vegan, GMO-free and gluten-free. For more information, visit SokeSoda.com and @SokeSoda.