Fueling Those Who Serve: America’s FIRST Creatine + Protein Bar Expands to 149 Military Exchanges and 44 Countries Worldwide

ELK GROVE VILLAGE, Ill. — JiMMYBAR! Functional Protein, the family-founded brand behind America’s FIRST Creatine + Protein Bar, is accelerating its military retail expansion, strengthening its presence across Army & Air Force Exchange Service (AAFES) locations and officially launching in Marine Corps Exchanges (MCX) nationwide. The brand now ships to 149 military retail locations worldwide, including 105 domestic and U.S. territory locations and 44 international locations spanning Germany, Japan, South Korea, Italy, Poland, Kosovo, Bulgaria and the United Kingdom.

The demand is real: JiMMYBAR! continues to see repeat orders across its military exchange network, a clear sign of the growing appetite for convenient, functional protein. It’s the latest milestone in a breakout year. After debuting its Creatine + Protein Bar at the 2025 Mr. Olympia, JiMMYBAR! launched nationwide with Costco and GNC LiveWell, rolled out to Target stores across the country and introduced the WORLD’S FIRST Creatine + Protein Trail Mix. Now, the American brand is proudly fueling America’s finest.

JiMMYBAR! Creatine + Protein Bars deliver 20 grams of protein and a full 5-gram serving of creatine monohydrate in one ready-to-eat bar, with real food as the first ingredient. The military assortment includes two flavors from the creatine portfolio, Chocolate Peanut Butter and Double Fudge Brownie Creatine + Protein Bars, plus Cookies ‘n Cream and additional flavors from JiMMYBAR!’s functional protein lineup.

“We’re not slowing down,” said Jim Simon, co-founder and CEO of JiMMYBAR!. “Every week, we’re putting America’s FIRST Creatine + Protein Bar in front of more people, nationally and internationally. The continued demand across our military exchange network speaks for itself. We’re proud to fuel the men and women who serve our country.”

From Target, GNC LiveWell, Sam’s Club and Costco to U.S. military exchanges at home and overseas, JiMMYBAR! is rapidly expanding its retail footprint and bringing innovative functional protein to more consumers than ever before. With growing demand, continued product innovation and an expanding international presence, the American-founded brand is strengthening its position as a leader in the functional protein category.

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About JiMMYBAR! Functional Protein: Founded in 2014 by siblings Jim Simon and Annette Del Prete, JiMMYBAR! Functional Protein is a family-owned company headquartered in Elk Grove Village, Illinois. Built on its “Real Food First” philosophy, JiMMYBAR! manufactures every product in-house. As the creator of America’s FIRST Creatine + Protein Bar and the WORLD’S FIRST Creatine + Protein Trail Mix, the brand continues to redefine functional nutrition with products featuring creatine monohydrate, plant-based caffeine, MCT oil, omega-3s, turmeric and collagen. JiMMYBAR! products are available nationwide through leading retailers including Target, Sam’s Club, Costco, GNC LiveWell USA and Mexico, EG America, Chevron ExtraMile, Amazon, TikTok Shop, H-E-B, Hy-Vee, Wawa and U.S. military exchanges, with continued expansion across the U.S. and internationally. Learn more at JiMMYBARs.com and follow JiMMYBAR! on Instagram, TikTok and LinkedIn.