Azúcar Tequila Launches With A “Simply Superior” Take on the Canned Margarita and Cavinder Twins as Creative Directors

Azúcar Tequila today announced its next phase of growth, bringing its “Simply Superior” approach to ready-to-drink margaritas to consumers across Texas. Made with 100% Blue Agave Blanco Tequila, real fruit and agave nectar, Azúcar delivers the great taste of a margarita wherever life takes you—from tailgates and rooftops to watch parties and everywhere in between.

Twin sisters Haley and Hanna Cavinder are joining Azúcar as Creative Directors. The former college basketball standouts have since built a following that extends well beyond the court, making a name for themselves as entrepreneurs, creators and leading voices in sports, culture and lifestyle. In their new role, the Cavinders will help lead Azúcar's creative vision, from storytelling and social content to the experiences and occasions that bring the brand to life, drawing on their firsthand connection to the audiences and culture surrounding the brand.

Where many ready-to-drink margaritas lean on malt or wine as a base, Azúcar takes a different approach: real tequila, real ingredients, real craftsmanship. It's a distinction built for a new generation of drinkers who care what's in the can without giving up the ease of a ready-to-drink pour, and a portable format made for how people actually socialize.

"We wanted to create something that felt true to how people actually drink," said Haley Cavinder. "There are so many options out there, but we saw an opportunity to bring innovation into the category while still keeping it easy, refreshing and fun."

"This is a drink for the people we know and spend time with. Whether we're at a game, hanging with friends or outside all day," added Hanna Cavinder. "We wanted Azúcar to feel like it belongs in those moments, and with the community we've built along the way."

Each can comes in at 5.5% ABV and 180 calories, and the line is vegan and gluten-free. Azúcar launches with three core flavors: Classic Lime, Spicy Lime and Passion Fruit, each designed to be refreshing, approachable, and easy to enjoy across social occasions.

“Texas is just the starting point,” said Adam Weitsman, Owner of Azúcar Tequila. “We didn’t build Azúcar to be another brand in a crowded RTD aisle. We built it to be best in class, period. Bringing Haley and Hanna in as Creative Directors was about pairing a genuinely great product with people who understand this consumer because they live it. I’m incredibly proud of the team we’ve built and what we’re creating together. We’re just getting started.”

Azúcar is entering its next phase of growth with a Texas-first strategy, with Dallas and Austin serving as key proving grounds for retail distribution while building broader national awareness through Direct-to-Consumer (DTC). The brand will be available in select retailers in Dallas and Austin, followed by an expanded Texas retail presence, while continuing to build national reach through DTC.

About Azúcar Tequila: Azúcar Tequila is a premium ready-to-drink tequila cocktail brand bringing a fresh take to the classic margarita. Made with 100% Blue Agave Blanco Tequila, real fruit and agave nectar, Azúcar delivers the flavor and quality of a craft cocktail in a format made for socializing. Azúcar was founded on the belief that convenience shouldn’t come at the expense of quality, giving consumers a premium cocktail experience without the hassle of mixing, measuring or bartending. Today, Creative Directors Haley and Hanna Cavinder help shape Azúcar’s consumer-facing identity and connection to sports, lifestyle and culture. Available in Classic Lime, Spicy Lime and Passion Fruit, Azúcar cocktails are 5.5% ABV, 180 calories, vegan and gluten-free.