ONE ROQ Spirits Signs Distribution Agreement With Gold Coast Eagle Distributing for 2027 Florida Retail Launch

Member-powered beverage platform to launch in Sarasota and Manatee Counties with flagship vodka, emerging Single Serve portfolio and ground-breaking demand-led retail strategy

NEW YORK — October 2026 — ONE ROQ Spirits, LLC announced today that it has entered into a distribution agreement with Gold Coast Eagle Distributing, establishing Sarasota and Manatee Counties as the first market in ONE ROQ’s next phase of expansion.

The companies are targeting a mid-March 2027 commercial launch.

The agreement marks an important step in ONE ROQ’s return to physical retail and provides the company with a live market to advance a broader beverage platform that combines premium spirits, emerging ready-to-drink products, digital commerce and a national member community.

The return follows a multi-year strategic period that began amid the disruption of the pandemic, when ONE ROQ elected to step back from traditional retail expansion as the beverage industry underwent significant transformation. Rather than compete for conventional distribution during that period, the company concentrated on building its digital commerce, membership and demand-generation infrastructure — capabilities management now intends to bring back into physical retail.

Gold Coast Eagle is a member of the broader Anheuser-Busch-aligned distributor network, giving ONE ROQ an experienced market-level operating partner as the company begins building its next phase of retail expansion.

A Member-Powered Approach to Beverage Growth

Central to ONE ROQ’s strategy is its growing community of members and shareholders.

Unlike a conventional beverage brand that relies primarily on trade marketing and traditional consumer advertising, ONE ROQ has spent several years building a direct relationship with a national community of consumers who can participate in the brand’s development and growth.

Members are provided opportunities to engage with ONE ROQ through product discovery, product-development feedback, advocacy, local demand signaling, market activation and investment opportunities.

That community provides ONE ROQ with an additional layer of consumer intelligence and engagement that can support its distributor partners as the brand enters new markets.

“Our members are more than an audience,” said Garrett Greene, Founder and CEO of ONE ROQ Spirits. “They represent an engaged community that can help us understand what consumers want, where demand is developing and how we can bring ONE ROQ and its ethos into communities with greater growth operating efficiency. We’ve spent years building that foundation, and Gold Coast Eagle gives us the opportunity to connect those assets directly to physical retail execution and continue proving the model at the market level.”

ONE ROQ’s underlying technology, data systems and operating processes remain proprietary to the company.

Single Serve Development Underway

The Florida launch is also expected to provide a commercial foundation for ONE ROQ’s developing Single Serve platform, including its emerging Ready-to-Pour canned cocktail portfolio.

Ready-to-drink cocktails have become one of the most dynamic areas of beverage alcohol, driven by consumer demand for convenience, portability, flavor innovation and premium cocktail experiences.

ONE ROQ is currently developing a portfolio of premium canned cocktails designed to extend the brand beyond its flagship vodka and into a broader range of consumer occasions.

Members will receive a front-row seat in that development process.

Over the coming months, ONE ROQ plans to invite members to participate in selected product-development decisions involving flavor concepts, packaging design and market positioning, with dedicated announcements and voting opportunities planned as products advance toward commercial finalization.

The company expects Florida retail to serve as an important launch environment for the portfolio, alongside potential direct-to-consumer availability in eligible markets where permitted.

Turning Consumer Demand Into Local Retail Opportunity

The launch will also support the reactivation of ONE ROQ’s real-world member demand tool and concierge service, Carry Request™.

Through Carry Request, members can indicate where they would like to find ONE ROQ in their local market. Those signals can help ONE ROQ and its distribution partners better understand where member interest exists and where retail placements warrant attention to better serve members.

Carry Request 2.0 will launch in the coming weeks, allowing members to review and refresh existing requests or add new accounts based on their current lifestyle routines and locations.

The company views the platform as a complement to — not a replacement for — the distributor sales organization on which it will rely for market penetration and Carry Request fulfillment. The broader objective is to connect member interest, digital consumer engagement and local distributor execution in a more coordinated way.

There are currently more than 10,000 reported open requests across licensed retail accounts throughout the country, including Florida, one of the nation’s largest beverage consumption markets.

Robert Nistico, Strategic Advisor for Partnerships and Business Development to ONE ROQ and a beverage-industry executive whose prior experience includes Red Bull, E. & J. Gallo and Diageo, has worked alongside the company in spearheading its distributor activation strategy.

“The opportunity is to combine disciplined distributor execution with a much more modern demand-generation system,” said Nistico. “ONE ROQ has built assets that most emerging brands simply do not have when they enter a market. The objective now is to translate that infrastructure into a repeatable commercial playbook.”

Florida as a Proving Ground for Broader Expansion

The Sarasota-Manatee launch is expected to serve as an initial operating market for ONE ROQ’s broader Florida strategy.

The company intends to use the market to refine execution across retail activation, consumer acquisition, Carry Requests, digital-to-retail conversion and new-product introductions before pursuing additional expansion opportunities.

Because Gold Coast Eagle operates within the broader Anheuser-Busch-aligned distributor ecosystem, management views successful execution in Florida as strategically important beyond the initial two-county territory.

Success in the initial market can create a pathway toward additional distributor relationships, broader Florida expansion and, over time, a significantly larger distribution opportunity.

That is why this launch matters whether a member lives in Florida, California, New York or anywhere else in the ONE ROQ community.

Florida is intended to be the proving ground for a model that can travel.

A Platform Built Beyond the Bottle

ONE ROQ’s retail re-entry follows continued development of its direct-to-consumer and digital commerce infrastructure, which now combines alcohol discovery, membership, rewards, personalized recommendations and a growing national marketplace.

Much of that infrastructure was deliberately developed during the company’s period away from traditional retail expansion, transforming ONE ROQ from primarily a premium spirits brand into a more digitally powered adult-beverage platform.

That infrastructure provides ONE ROQ with the ability to support retail distribution through channels traditionally unavailable to emerging spirits brands — including owned consumer relationships, first-party demand signals, digital merchandising, member communications and targeted account activation.

The company believes those capabilities can increasingly drive retail distribution decisions through measurable demand rather than traditional sell-in assumptions alone.

Production planning and commercial preparation for the Florida launch are now underway, with retail activation targeted for mid-March 2027.

About ONE ROQ Spirits

ONE ROQ Spirits is a lifestyle beverage company focused on elevating and empowering the consumer experience through connected discovery, membership, rewards, loyalty and ownership.

Through its growing member-owner community, digital growth engine and demand-generation infrastructure, ONE ROQ is building a more connected beverage ecosystem designed to strengthen the relationship between brands, distributors, retailers and the consumers they serve.

Media / Business Inquiries:

ONE ROQ Spirits, LLC

New York, NY

[email protected]

ONEROQSpirits.com