Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

New Riff Unveils 6-Year-Old Wheated Bourbon

PRESS RELEASE posted by New Riff Distlling

Oct. 12, 2026 at 8:33 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies

New Riff Distilling has announced the release of its 6-year-old Kentucky Straight Wheated Bourbon Whiskey, available exclusively through its Whiskey Club beginning Friday, Oct. 16. The award-winning Newport distillery’s take on the classic style showcases traditionally floor-malted wheat and other grains — drawing on the distilling team’s brewing expertise and the distinctive character of dark wheat to create a rich, complex whiskey.

“Since day one, we’ve wanted a wheated bourbon in our portfolio, and I wanted to make one that was really flavorful,” said Master Distiller Brian Sprance. “That led us to grains we know well from our brewing background, including different malted grains and wheats that aren’t commonly used in whiskey. We’ve worked with these grains extensively in brewing and knew they could bring something different to a wheated bourbon. It’s our take on how flavorful and interesting a wheated bourbon can be.”

The mashbill, closer to a beer recipe than a traditional whiskey recipe, was built around a selection of wheat and malted grains familiar to the distilling team from their brewing backgrounds. The distillers chose traditionally floor-malted grains — produced through a labor-intensive germination process — for the deeper, more robust flavors they could bring to the whiskey, Sprance added.

Dark wheat brings balance and a richer, more roasted character, along with malty sweetness and notes of toffee and caramel. Every grain was chosen with flavor in mind, resulting in a full-bodied wheat whiskey with layers of character that distinguish it from more traditional expressions of the style.

New Riff Kentucky Straight Wheated Bourbon Whiskey is aged 6 years, bottled in bond without chill filtration at 100 proof and comprised of 65% corn, 18% floor-malted wheat, 10% unmalted wheat and 7% dark wheat. Bright and lively, the whiskey opens with lemon zest, fresh orange, orange blossom honey and warm lemon pound cake, layered with soft wheat, toasted pecan and subtle oak leading to a brown sugar, custard and baking spice mouthfeel, while the finish lingers with vanilla buttercream, honey, bright lemon citrus and a gentle, nutty oak character.

“Every grain was chosen with flavor in mind, resulting in a very flavorful wheat whiskey with layers of character that set it apart from what you typically find in the category,” said Sprance.

New Riff Kentucky Straight Wheated Bourbon Whiskey has a suggested retail price of $59.99 and will be available for purchase beginning Friday, Oct. 16, exclusively through New Riff’s Whiskey Club for distillery pickup only.

New Riff (Newport, KY):

Fiercely independent and unabashedly innovative: New Riff Distilling starts with time-honored sour mash methods and bottled-in-bond standards, creating new riffs on old traditions since 2014. Located in Northern Kentucky and — the gateway to bourbon country — the independently-owned distillery produces award-winning bourbon, rye, single malt whiskey and gin, including its acclaimed flagship Bottled-in-Bond Kentucky Straight Bourbon Whiskey which was named the World’s Best Bourbon at the 2026 World Whiskies Awards. Bourbon and rye are also available in single barrel selections, and the distillery boasts a popular private barrel selection program offering quarter, half and full barrel picks complete with personalized labels. New Riff sources its water from an alluvial aquifer under the distillery, accessed via a 100’ deep private well and providing cold, clean and mineral-rich water perfect for whiskey making. The public-facing spaces in the distillery, renovated in 2023, include the Riff Shop with customizable gifting options and locally sourced artisan goods; and The Aquifer Tasting Room, located on the third floor of the distillery, featuring signature cocktails, flights, and pours of New Riff’s entire portfolio of award-winning spirits including rare, limited-edition, and distillery-exclusive releases.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • New Riff Distilling LLC
    New Riff Distilling LLCCPG Companies
    External Link Icon
    View on Nombase

Latest News

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.

Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.

Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO

Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

General Manager - Right Coast Brands

General Manager - Right Coast Brands

Cellar Operator - Craftsmith Beverage

Cellar Operator - Craftsmith Beverage

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Key Accounts Manager (Whole Foods + Specialty Grocers), DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Key Accounts Manager (Whole Foods + Specialty Groc...

Sales Specialist - North Carolina - Creature Comforts Brewing Company

Sales Specialist - North Carolina - Creature Comfo...

Production Brewer I or Production Brewer II - Fort George Brewery

Production Brewer I or Production Brewer II - Fort...

View All Jobs|Post a Job

More News

Monster Preparing Protein Energy Drink For Release Next Year

Monster Preparing Protein Energy Drink For Release Next Year

PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3

PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines

NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Los Angeles - Good Boy Vodka - Good Boy Vodka
  • Business Development Representative - dynama - dynama
  • Office and Logistics Administrator - Garage Brewing Co - Garage Brewing Co
  • Senior Beer and Liquor Sales Representative- New York (multiple areas) - TAT2 Spirits, LLC - TAT2 Spirits, LLC
  • Experienced Packaging Operator - Aumakua Holdings - Aumakua Holdings
  • On-Premise Sales Rep - Alamo Beer Company - Alamo Beer Company
  • Austin TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA - DioniLife USA
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. THE CPG INSIDER WEEKLY
  2. Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.
  3. Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO
  4. Monster Preparing Protein Energy Drink For Release Next Year
  5. PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3
  6. Icelandic Glacial to Split with AB as it Revamps Distribution Strategy
  7. NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines
  1. New Riff Unveils 6-Year-Old Wheated Bourbon
  2. Tenuta Luce Concludes the 2026 Harvest in Montalcino
  3. Avaline Named 2026 Market Watch Wine Brand of the Year, Setting a New Pace for the Category
  4. South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid
  5. Noctría Arrives to Own the Night
  6. Vibes Beverages Builds a Founding Team Designed for Scale
  7. Natalie’s Juices Expands Retail Presence with Launch at Bashas' Family Supermarkets
  1. Kamoti Targets Gen Z With Bottled Green Tea Shots
  2. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  3. Constellation Brands Acquires SpikedAde in $75M Deal
  4. Craft Distillery Closures Outpace Openings, Says ACSA Report
  5. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  1. Flavored Beer Defies Traditional Bev-Alc Slump, Led by Apple Lager and Cheladas
  2. Insider’s Week in Beer: 🔥 Hot Trend: Price Fixing (Allegedly)
  3. Press Clips: SpikedAde Founder’s Exit, a Virginia Craft Deal and Athletic’s Latest Sports Partnership
  4. Brewers Association Seeks Sunny Refresh for Great American Beer Fest
  5. Tilray CEO on BrewDog Lifting Beverage Biz to Growth, Additional Craft Cuts & Another Hemp Ban Extension
  6. Icelandic Glacial to End Distributor Agreement with Anheuser-Busch
  7. Prepared Cocktails Return to Volume Growth in L4W, per NIQ Weekly Scans
View All|Submit News

Promoted PR Posts

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

Ollie Expands ERP System to Include Distilleries and Purpose-Built Tools for Spirits Producers

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase