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BevNETPress Releases

M.S. Walker Brands Welcomes Enjoy Vertu Non-Alcoholic Sparkling & Still Wine, Expanding Its Low- and No-Alcohol Portfolio

PRESS RELEASE posted by M.S. Walker Brands

Oct. 8, 2026 at 3:14 pm

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M.S. Walker Brands is launching Enjoy Vertu, a line of premium 0.0% alcohol wines to its portfolio, expanding its low- and no-alcohol offerings with four premium dealcoholized wines and sparkling cuvées.

Founded by wine expert Charles T. Moreau, Enjoy Vertu was created with a mission to revolutionize the world of wine by offering exceptional dealcoholized wines and sparkling cuvées that inspire a new way of socializing. The brand’s goal is to deliver the sophistication of wine culture while making it accessible for every occasion.

“With Enjoy Vertu, it’s not about what we removed. It’s about what we preserved,” said Charles T. Moreau, Founder of Enjoy Vertu. “Using a delicate dealcoholization process that preserves the wine’s rich aromas and vibrant flavors, we’ve crafted a collection that delivers elegance and authenticity in every glass. We’re excited to partner with M.S. Walker Brands to introduce Enjoy Vertu to more consumers seeking premium alcohol-free wines.”

“This partnership reflects the continued evolution of occasion-based consumer preferences and trends, providing retailers and consumers with sophisticated non-alc options,” said Brett Allen, Vice President of National Business Development for M.S. Walker Brands. “The addition of Enjoy Vertu strengthens our commitment to offering brands that meet evolving market demand while creating new opportunities for our suppliers, retailers, and customers.”

About Enjoy Vertu

Enjoy Vertu offers premium 0.0% dealcoholized wines and sparkling cuvées from France that bring sophistication and elegance to every occasion. Rooted in connection, community, and the joy of living, the brand provides a refined alternative for consumers seeking balance without compromising on the experience of wine culture.

About M.S. Walker Brands

Founded in 1933 in Boston, Massachusetts, M.S. Walker Brands acts as an Importer of curated nationally marketed wine and spirit brands from around the world, in addition to producing its own internationally marketed spirits brands in Boston, MA.

For More Information:
Visit Enjoy Vertu Website

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