IM8 Named Official Health Supplements Partner of Inter Miami CF
Prenetics is seeking to deepen the connection between sports performance and wellness through a new multi-year partnership between its supplement brand IM8 – co-founded by soccer star David Beckham – and Inter Miami CF. As part of the deal, IM8 has been named the club’s exclusive official health supplements partner.
The partnership marks the first time Inter Miami has taken an equity stake in a brand partner. As part of the deal, IM8 will be integrated into the club’s training and recovery programs, with products made available to players and staff at Inter Miami’s Blue Training Center.
The partnership also gives the brand visibility across Inter Miami’s stadium, digital channels and fan experiences, while securing player name, image and likeness (NIL) rights for at least four players to use in global marketing campaigns. The collaboration unites Beckham’s roles as both co-founder of IM8 and co-owner of Inter Miami, tying together two entities centered on elite performance.
“We’re not putting a logo on a wall. We’re embedding IM8 into the daily routines of players on a world-class roster, as we’re building the next generation of IM8 products,” said Danny Yeung, CEO of Prenetics and co-founder of IM8, in a statement. “With Inter Miami joining Giannis, Sabalenka and Bearman, IM8 now has equity partners across the four biggest sports in the world – football, basketball, tennis and Formula 1. That’s the foundation we’re building on.”
The news comes amid a period of rapid growth for the brand. IM8 is projecting revenues of approximately $180 million to $200 million for fiscal 2026.
Nescafé Brings Coffee into the Post-Game Conversation
Nescafé is leaning into soccer culture this summer with the launch of “The Nescafé Third Half,” a new campaign rolling out across the U.S. and Mexico that celebrates conversations that continue after the final whistle. The initiative positions coffee as the fuel behind post-game rituals and fan debate.
Created by Casanova, “The Nescafé Third Half” stars soccer icons Landon Donovan and Luis García in a series of TV, digital, social, experiential and out-of-home activations.
As part of the campaign, Nescafé is introducing a limited-edition Espresso Keg, designed to turn post-match gatherings into a shared coffee experience. The keg – which will launch around the time of the FIFA World Cup 2026 – features espresso concentrate with sweet vanilla flavoring and contains roughly 20 servings. The LTO will be released through a series of online drops priced at $10 – a nod to Donovan’s jersey number.
“Coffee is already on the roster for 73% of soccer fans, so it’s only fitting that we – the largest coffee brand in the world – get in the game to deliver for coffee and soccer enthusiasts alike,” said Rob Marsh, director of marketing for Nescafé, in a press release. “We’ve coined a new half, ‘The Third Half,’ to represent the moments after and in-between games when passionate debates peak.”
Electrolit Signs Rising Tennis Star Emilio Nava
Mexican hydration brand Electrolit has signed tennis star Emilio Nava – the son of Mexican Olympic athlete Eduardo Nava and former professional tennis player Xóchitl Escobedo – as its newest athlete partner. Through the partnership, the brand will support the Mexican-American tennis standout’s training, recovery and match day hydration needs while integrating him into broader storytelling around endurance and high-performance competition.
As part of the agreement, Nava will appear in content highlighting hydration routines and performance preparation, helping Electrolit strengthen its visibility among younger, performance-focused consumers.
“I’ve been around sports my whole life. My parents, my family, they all taught me what it takes to perform at a high level,” said Nava in a statement. “Putting the time and routines into my recovery, taking care of my body, and staying consistent every day means hydrating the right way.”