Utah-based brand partners with Cascadia Managing Brands and adds Iron Horse Beverage as its New York distributor
öl brew, the Nordic-inspired malt beverage brand, today announced its national launch as the first all-natural, 50-calorie flavored malt beverage, along with a brand-management partnership with Cascadia Managing Brands and the addition of Iron Horse Beverage as its distributor in the New York market.
At just 50 calories, öl brew ("öl" is Scandinavian for ale) is made with nothing artificial — no artificial sweeteners, flavors, colors, or preservatives. Every can is brewed from a short list of natural ingredients: barley malt, real fruit juice, pure cane sugar, and a plant-based stevia blend. Alcohol-free, caffeine-free, non-GMO, and vegan, the line debuts in four flavors: Pomegranate, Peach, Apple, and Lemon. Positioned as its own category rather than a beer substitute, hard seltzer, or kombucha, öl brew is built around a simple idea: Fruit. Malt. Soul.
The launch arrives as malt beverages approach a nearly $1 trillion global market, with the non-alcoholic segment projected to be its fastest-growing category over the next decade (Precedence Research, 2026). öl brew aims to capture the growing number of consumers seeking flavorful, better-for-you social drinks without alcohol.
“We created öl brew for people who love the ritual of a great drink but want fewer calories, no alcohol, and nothing artificial — without settling for another seltzer,” said Lana Wimmer, Founder of öl brew. “At 50 calories, made with real fruit, natural ingredients, and Nordic brewing tradition, öl brew is a category of its own. Combining forces with Iron Horse in New York is the first big step in bringing it to everyone.”
öl brew has engaged Cascadia Managing Brands, the Ramsey, N.J.-based brand management and sales agency known for building emerging beverage brands, to lead national sales strategy and retail expansion. “öl brew checks every box the modern consumer is asking for — 50 calories, non-alcoholic, all-natural ingredients with nothing artificial, and a genuinely differentiated taste,” said Bill Sipper, Managing Partner of Cascadia Managing Brands. “This is one of the most interesting new entries in the non-alcoholic beverage category we have seen in years.”
öl brew is teaming up with Iron Horse Beverage, the Melville, N.Y.-based importer and distributor founded in 2004, which will distribute öl brew in Metro New York, putting the brand on shelves at retailers across the state beginning in August.
öl brew is available now at select retailers and online at olbrew.com, amazon.com, with additional markets planned.
About öl brew
öl brew is the first all-natural, 50-calorie flavored malt beverage — Nordic-inspired, non-alcoholic, and made with barley malt, real fruit juice, pure cane sugar, and a plant-based stevia blend, with nothing artificial. Alcohol-free, caffeine-free, non-GMO, and 100% vegan, öl brew comes in Pomegranate, Peach, Apple, and Lemon. Based in St. George, Utah, öl brew was founded to bring people together over a better social drink.
About Cascadia Managing Brands
Cascadia Managing Brands, LLC is a brand management, sales, and consulting firm based in Ramsey, N.J., specializing in building food and beverage brands from emerging to established.
About Iron Horse Beverage
Iron Horse Beverage LLC, founded in 2004 and headquartered in Melville, N.Y., is an importer and distributor of premium beverages serving New York.
Media Contact
Bill Sipper, Managing Partner, Cascadia Managing Brands — 201-962-8622
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