The fast-growing soda brand returns to X Games in Sacramento with a 2x bigger footprint, limited-edition X Games–branded cans, ice-cold NO CAP! throughout the event, and retail activation across Northern California.
Corona, CA — June 9, 2026 — NO CAP! Soda Pop is returning to X Games this summer in a major way, expanding its partnership with the iconic action sports platform through a fully integrated 360 program built to drive visibility, cultural relevance, and retail excitement. Building on last year’s momentum, the brand’s presence at MoonPay X Games Sacramento 2026 (June 26–28) will be 2x bigger this year—anchored by a collaborative limited-edition X Games–branded can and supported by consumer-facing activation across event, retail, and market channels.
With more than 50,000 fans expected on the ground in Sacramento, NO CAP! is showing up where the energy is highest. Ice-cold NO CAP! will be pouring throughout the event areas, and the brand’s grab-and-go 7.5oz cans will be on hand and ready for the crowd—right-sized, refreshing, and built for a full day of action sports.
As part of the partnership, NO CAP! Soda Pop’s limited-edition X Games cans will also be available throughout Northern California, creating a tangible retail moment that extends the energy of the event directly into the market. The program is designed to connect with consumers wherever they engage with the brand—from on-site experiences and event visibility to in-store presence and local market support.
“This partnership is about much more than logo placement—it’s about showing up in a meaningful way across every touchpoint,” said Vinny Wilson, Co-founder of NO CAP! Soda Pop. “X Games is an iconic platform with deep cultural influence, and this year we wanted to go even bigger by building a program that brings the partnership to life through custom packaging, retail, and consumer engagement in a way that feels authentic to both brands.”
The expanded program reflects NO CAP! Soda Pop’s continued investment in building modern beverage partnerships that work across the full marketing funnel. From limited-edition packaging and event integration to retail execution and shopper engagement, the collaboration was designed as a true 360 partnership—one that not only creates brand heat around the event itself, but also drives relevance and conversion at shelf.
With X Games serving as a powerful platform for youth culture, creativity, and high-energy moments, the partnership gives NO CAP! Soda Pop the opportunity to connect with consumers in a setting that aligns naturally with the brand’s personality and momentum. The custom co-branded cans further elevate the collaboration, turning the product itself into a collectible and extending the life of the partnership well beyond the event window.
About NO CAP! Soda Pop
NO CAP! Soda Pop is a fast-growing modern beverage brand built for a new generation of soda drinkers. Bold, playful, and culturally connected, NO CAP! is expanding its retail footprint across banners and beyond, while showing up at the moments and events that matter most to its audience.
About X Games
Since 1995, X Games has defined action sports—from Tony Hawk’s 900 to Shaun White’s halfpipe dominance to the rise of BMX and skateboarding as global forces. Over 30 years, it has become more than a competition: it’s a cultural touchstone, blending sports, music, fashion, and community. For more information, follow @xgames on TikTok, X, Instagram, or Facebook.
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