A Simpler Cola. (Real Cane Sugar, Just Less of It.)

NEW YORK, NY (June 2026) — Madagascar Cola brings back the crisp, nostalgic bite of a premium classic soda. Pura Beverage Company focused entirely on simplicity, crafting that timeless flavor with just four clean ingredients and exactly 12 grams of real cane sugar for that perfect, authentic taste. With no chemical masks and absolutely zero stevia, the new flavor will make its official debut at the Summer Fancy Food Show in New York City (June 28–30, 2026), where attendees can experience it firsthand at Booth 5614.

We built this because you shouldn’t have to choose between the legacy 39-gram sugar bombs and the “healthy” alternatives that leave a weird, lingering aftertaste. We didn’t reinvent the flavor you love—we just cut through the noise to make it simple again.

The Flavor Profile

• Madagascar Cola — The timeless, authentic taste profile of a classic cola, elevated with a premium, natural depth. Free from artificial colors, sweeteners, or unrecognizable additives, each 12.7 fl oz (300 ml) can hits the exact sweet spot for those wanting a genuine soda experience without the baggage.

“We didn’t reinvent the flavor people love—we just cut through the noise to make it simple again,” said Greig Jansen, Founder and CEO of Pura Beverage Company. “Madagascar Cola is the final frontier for us. We built this because we trust that consumers want real ingredients and the true, nostalgic taste of a premium cola, without needing a mountain of sugar or a chemical substitute to get it. It’s the classic flavor you already love, finally perfected.”

Following its debut at the Summer Fancy Food Show (Booth 5614), Madagascar Cola will join Pura’s existing portfolio on retail shelves and will be available online at drinkpura.com and Amazon.com.

Life doesn’t have to be a lot, just live a little pura.

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About Pura Beverage Company

Founded in 2015 by Greig Jansen, Pura Beverage Company was created to offer a better alternative to traditional sodas and juices, delivering great taste without compromising on ingredients. In 2017, the company launched its flagship product, PuraSoda, a low-sugar soda made with just four simple ingredients, including real cane sugar, and free from artificial colors or sweeteners. Since then, Pura has expanded its portfolio to include PuraHydrate and PuraKids and continues to grow its global footprint through international markets, e-commerce platforms like Amazon, and an expanding retail presence in the United States. Rooted in a commitment to simplicity and balance, Pura crafts beverages that let consumers enjoy what they love while making more mindful choices every day.