• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Saratoga Spring Water Introduces a Bold New Take on Flavored Sparkling Water with Saratoga Collection

info_outline PRESS RELEASE posted by Primo Brands Corporation

May. 29, 2026 at 10:24 am

X LinkedIn Reddit Facebook Email
Report Press Release
watersparking waterhydrationbeveragesnonalcoholic
Non-Alcoholic Beverages
  • image-01

Featuring four delicious flavors, the collection transforms hydration into a reflection of individuality, flavor, and vibe

TAMPA, Fla., May 29, 2026 - Saratoga® Spring Water, the premium water brand known for its Saratoga® Signature Blue bottle and elevated presence, today announces the launch of Saratoga Collection®, a new line of flavored sparkling waters that are the perfect pairing for your summer.

Saratoga Collection® marks a vibrant addition to the Saratoga® brand, transforming flavored sparkling water into a reflection of how people show up in the world—boldly and authentically. Each flavor in the Saratoga Collection® is inspired by a distinct energy, translating personality into taste and turning everyday hydration into a lifestyle statement.

"The Saratoga brand stands for fearless self-expression, and that spirit is captured deliciously and refreshingly in the four new flavors of Saratoga Collection®," said Kheri Tillman, Chief Marketing Officer, Primo Brands. "This new line celebrates originality and creativity, while creating more occasions to elevate the everyday with Saratoga."

A Collection To Match Your Vibe

Saratoga Collection® introduces four new flavors, all paired to match your vibe:

  • Untitled Berry No.3—Expressive, magnetic, and ever-evolving. A familiar yet elevated flavor that is sweet, balanced, and playfully layered.
  • Abstraction of Lime—Clear, intentional, and powerful. A bright, clean, and decisive profile that cuts through with precision.
  • Anatomy of a Peach—Refined, effortless, and culturally fluent. Juicy yet elevated, offering a modern take on a classic flavor.
  • Mango Dragon Fruit Perspective—Bold, electric, and unexpected. A vibrant, slightly exotic blend designed to stand out.

Hydration, Reimagined

Designed to be seen, shared, and experienced, Saratoga Collection® reflects a growing consumer desire for products that signal taste and individuality.

From expressive creators to intentional builders, discerning curators to bold instigators, Saratoga Collection® invites consumers to satiate their thirst and match their vibe.

Saratoga Collection® is available now at retailers nationwide.

About Saratoga Spring Water

Founded in 1872, Saratoga® Spring Water embodies the perfect pairing of crisp, refreshing spring water with the very best of culture and fine dining. Its distinctive bottle, a standout in Saratoga® Signature Blue, signals exceptional taste and creativity, with color and a refreshing perspective. Rooted in the storied Saratoga Springs of New York, and available nationwide, Saratoga® paves the way for remarkable experiences. Immerse yourself in our world at saratogawater.com and follow @saratogawater on Instagram for beautiful, inspiring content.

About Primo Brands

Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.

Primo Brands has a comprehensive portfolio of highly recognizable and conveniently packaged branded water and beverages that reach consumers whenever, wherever, and however they hydrate through distribution across retail outlets, away from home such as hotels and hospitals, and food service accounts, as well as direct delivery to homes and businesses. These brands include established "billion-dollar brands" Poland Spring® and Pure Life®, premium brands like Saratoga® and The Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash Refresher® and AC+ION®. Primo Brands also has an industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases.

Primo Brands operates a vertically integrated coast-to-coast network that distributes its brands to more than 200,000 retail outlets, as well as directly reaching consumers through its Direct Delivery, Exchange, and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through its Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill stations. Primo Brands also offers water filtration units for home and business customers across North America.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Primo Brands
    Primo BrandsCPG Companies
    External Link Icon
    View on Nombase
  • Saratoga Spring Water Company
    Saratoga Spring Water CompanyCPG Companies
    External Link Icon
    View on Nombase

Latest News

NIQ: THC Beverages Hit $239M in Mainstream Retail

NIQ: THC Beverages Hit $239M in Mainstream Retail

Could Conor McGregor’s MAC Energy Kickstart Ketones?

Could Conor McGregor’s MAC Energy Kickstart Ketones?

Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May

Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May

SPONSORED POST
Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

State Manager - MT/UT/OR - Good Boy Vodka

State Manager - MT/UT/OR - Good Boy Vodka

Brewer - New Trail Brewing Co

Brewer - New Trail Brewing Co

BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE

BUSINESS DEVELOPMENT DIRECTOR - North Carolina ...

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy...

Market Manager - OH/PA - Bluebird Hardwater LLC

Market Manager - OH/PA - Bluebird Hardwater LLC

Brand Lead  - New Drink brand

Brand Lead - New Drink brand

View All Jobs|Post a Job

More News

Marketing: Pepsi, Electrolit Celebrate Summer of Soccer

Marketing: Pepsi, Electrolit Celebrate Summer of Soccer

PLEZi Rebuilds Around Steph Curry with Hydration Refresh

PLEZi Rebuilds Around Steph Curry with Hydration Refresh

Uncle Nearest Stays in Receivership; Founder’s Holding Company Added

Uncle Nearest Stays in Receivership; Founder’s Holding Company Added

Distribution: Little Saints Focuses on Florida

Distribution: Little Saints Focuses on Florida

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Distiller - Creature Comforts Brewing Company - Creature Comforts Brewing Company
  • Head Brewer - Drake's Brewing Company - Drake's Brewing Company
  • Category Manager - CG Roxane - CG Roxane
  • Key Account Manager - POPLIFE - POPLIFE
  • Brand Lead - New Drink brand - New Drink brand
  • Director - National Account On Premise (remote) - Lagunitas Brewing Company - Lagunitas Brewing Company
  • Head Brewer - Cody Craft Brewing - Cody Craft Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. NIQ: THC Beverages Hit $239M in Mainstream Retail
  2. Could Conor McGregor’s MAC Energy Kickstart Ketones?
  3. Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May
  4. Marketing: Pepsi, Electrolit Celebrate Summer of Soccer
  5. PLEZi Rebuilds Around Steph Curry with Hydration Refresh
  6. Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
  7. Distribution: Little Saints Focuses on Florida
  1. Saratoga Spring Water Introduces a Bold New Take on Flavored Sparkling Water with Saratoga Collection
  2. New Riff Introduces Latest Decade-Old Bourbon and Rye Duo
  3. Pete Grego Beverage Business Consulting, LLC
  4. Hint’s New Star Spangled Variety Pack Brings Summer Cravings to Water
  5. Centenario Tequila Declares "Todo o Nada" in New Campaign: A Celebration of Mexican Greatness
  6. Milam & Greene Unveils "Live Oak" Bourbon as the Latest Release in Its Wildlife Collection
  7. Teez, a New Ingredient-Forward RTD Brand, Debuts at Wegmans
  1. Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
  2. RNDC Layoffs Continue in WA, SD Ahead of Potential Deals
  3. New RTDs From Mission Craft, Tavern, Boston Beer and More
  4. NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning
  5. RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
  6. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  7. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  1. Vermont Legislature Passes Bill to Ease Self-Distribution for Craft Brewers
  2. 2025 Regional Craft Production Beyond Top 50: 55% Declined, 37% Grew, 8% Flat
  3. Top 10 Hard Cider Vendors Account for 77% of Segment Dollars, per Bump Williams Consulting
  4. Off-the-Wall Marketing With Garage Beer’s Andy Sauer; How Occasions Drive Julie Rhodes’ Kick Fizz
  5. Judge Keeps Uncle Nearest in Receivership, Expands Court Control to Founder’s Holding Company
  6. 2026’s ‘Explosive Start’ Has Already ‘Fizzled;’ Spirits Remain Lone Bright Spot, per Circana Weekly Scans
  7. BrewDog’s James Watt to Launch Second Best Beer Brand, Offering 19% Stake to Equity Punks Investors
View All|Submit News

Promoted PR Posts

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Banagua Secures $5.5 Million Investment From Hingham Growth Partners to Accelerate National Expansion

Banagua Secures $5.5 Million Investment From Hingham Growth Partners to Accelerate National Expansion

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand

Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand

Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT

Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT

London Liqueur Co. Partners with OneBarUSA to Expand National On-Premise Presence

London Liqueur Co. Partners with OneBarUSA to Expand National On-Premise Presence

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙