FOR IMMEDIATE RELEASE
Super Seltzer Just Crashed the Beverage Party—With Sysco Holding the Door Open
Launching April 24 across New England, with a not-so-quiet plan to take this thing national.
Barrington, RI — April 24, 2026 — Super Seltzer is officially out of the garage and into the wild—built for active lifestyles and real, everyday moments. Today, the fast-rising functional sparkling water brand announced the kickoff of its distribution partnership with Sysco Corporation—yes, that Sysco—the largest food distributor in the United States.
Translation: we’re about to show up in a lot more places.
Starting April 24, more than 200 Sysco sales reps will begin introducing Super Seltzer across New England—into restaurants, country clubs, cafés, corporate dining setups, and anywhere people are thirsty but tired of the same old options.
Because let’s be honest—“zero everything” isn’t cutting it anymore, and sugar bombs aren’t exactly helping either.
Super Seltzer sits right in the sweet spot: electrolytes, vitamins, a touch of organic agave, and none of the artificial junk. It’s clean, it’s refreshing, and it actually does something—without acting like a science experiment.
Also… it tastes great. No stevia—just clean. Imagine that.
The brand is already gaining traction across hundreds of locations in New England, quietly (and not so quietly) becoming the thing people reach for after workouts, on the golf course, at the office, and anywhere life happens.
This launch isn’t a spray-and-pray moment. It’s a deliberate move: build it right in New England, then expand into key regions across the country over the next 18 months. No fake hype. Just real growth.
“We didn’t set out to make another beverage—we set out to fix what was missing,” said Vinu Malik, Founder of Super Seltzer. “Something clean, functional, and actually enjoyable to drink. Partnering with Sysco means we can bring that to more people without cutting corners.”
“We’ve seen how quickly people get it once they try it,” said Ann Malik, Co-Founder of Super Seltzer. “This isn’t about chasing trends—it’s about creating something that fits into real life. And now we get to bring that to a much bigger audience.”
So yeah—New England, you’re up first.
The rest of the country… we’re coming.
About Super Seltzer
Super Seltzer is sparkling water, upgraded. Electrolytes, vitamins, a touch of organic agave—and none of the junk. Built for real life, not just workouts. Born in Rhode Island. Expanding fast.
About Sysco Corporation
Sysco Corporation is the largest food distributor in the United States, serving more than 700,000 customer locations nationwide. Their scale and boots-on-the-ground salesforce helps brands show up where it matters.
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