HORNITOS® TEQUILA AND JARRITOS® LAUNCH THE SERVE OF THE SUMMER WITH NEW LIMITED-EDITION MARGARITOS VARIETY PACK
Two Mexican icons celebrate 75 years of shared heritage with a flavor-forward Tequila Soda collaboration encouraging consumers to “Get Back to Simple”
This week, Hornitos® Tequila and Jarritos® announced the launch of their collaboration with the new Margaritos Flavor Pack — a limited-edition variety pack that brings together two of Mexico’s most beloved brands.
About The Margaritos Flavor Pack
Just in time for National Tequila Month, the limited-edition variety pack makes it simple to enjoy an authentic Mexican duo — Hornitos, “The Tequila de Todos” or “The Tequila of Everyone,” and Jarritos — in cocktails for summer gatherings big and small. The co-pack pairs the award-winning Hornitos Reposado with one of three fan-favorite Jarritos flavors: Lime, Mandarin and Pineapple.
Hornitos Reposado is crafted from just three ingredients — agave, yeast and water — making it the perfect match for the bold, fruit-forward flavors of Jarritos. Combined over ice for a simple, three-step serve, together they create a vibrant cocktail perfect for summer sipping.
“Our partnership with Jarritos is built on a shared belief that great drinks bring people together,” said Rashmi Raine, vice president of Tequila at Suntory Global Spirits. “As the Tequila de Todos, Hornitos is all about making tequila approachable and creating moments worth sharing. Together with Jarritos, we’re showing that incredible flavor doesn’t have to be complicated—just three ingredients, three steps and a refreshing serve that makes it easy to gather with friends all summer long.”
Hornitos x Jarritos: A Shared History
Born from a mutual ambition to bring quality ingredients and authentic flavor to all, both Hornitos and Jarritos originated in Mexico in 1950 with a vision to create a better product than what was available at the time. Since their shared founding and for generations since, Hornitos and Jarritos have had a constant presence at the same get-togethers, from backyard cookouts and family reunions to neighborhood fiestas and weekend gatherings. Over 75 years, the two brands have become fixtures of moments where people come together over great food, great drinks and community. Beyond their collective approach to life and flavor, both were named after a key element used in the process of creating or storing them: Hornitos meaning “little ovens” and Jarritos meaning “little jugs.” This shared history of fun, joyful inclusivity, and their common itos inspired “Big Itos Energy” — their common belief that the biggest memories come from the smallest moments shared.
Where to Buy
The Hornitos x Jarritos Margaritos Variety Pack is available now in three flavors for a suggested retail price of $24.99. Visit Doordash for details on participating retailers in your local market.
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