News

B’more Organic Announces East Coast Expansion

B’more Organic, makers of organic Icelandic-style yogurt protein smoothies, announces distribution expansion into three retailers along the East Coast. The Baltimore-based company has secured placement in select Ingles’ Market, Weis Market and Top’s Friendly Markets.

Juicero Expands Availability to One-Third Of U.S.

Recently offered in California, Nevada and Arizona only, the first-of-its-kind juicing system is now available in select cities across 17 states that span from the West Coast to as far east as Louisiana. With this expansion, Juicero is realizing its mission to make it easier for more consumers to incorporate a healthy habit into their everyday routine.

BodyArmor to Debut First TV Commercial During NBA Playoffs

BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.

Sailor Jerry Spiced Rum Announces Partnership With Harley-Davidson

To commemorate the kick-off of the partnership, Sailor Jerry Spiced Rum will be unveiling a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the United States including Harley-Davidson's own Styling Team, at a celebration this spring.

‘Share a Coke’ Returns with More Names and More Flavors

Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola.

True Drinks Appoints Industry Veteran James J. Greco as CEO

True Drinks Holdings, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce the appointment of food and beverage industry veteran James J. Greco as CEO.

Celsius Launches ‘Heat’ in Vitamin Shoppe and Online

Celsius Holdings, Inc., the makers of CELSIUS, the leading global fitness drink, today announced the launch of the second line in the product portfolio, HEAT. This new, trainer’s grade line launches throughout the second quarter of 2017.

Black Death Vodka Resurrected in New York City

Inimitable and irrepressible , Black Death Vodka returns to the on- and off-premise across the United States this month as it ramps up in New York and New Jersey and starts with distribution on the West Coast.

Jim Beam and Mila Kunis Kick Off Chicago Cubs Partnership with Jim Beam “Game 7 Batch”

Kicking off their first season as Official Bourbon of the Chicago Cubs, Jim Beam Bourbon is releasing "Game 7 Batch," a limited edition expression and commemorative label featuring bourbon that completed its 4 years of barrel maturation the history-making date of the Cubs' Game 7 World Championship game last fall and set aside for release in the 2017 season.