In an interview recorded at Natural Products Expo West 2017, Asprey discussed his role as an evangelist for bio-hacking foods and his vision for mainstreaming the concept. He also shared his take on Bulletproof-style RTD beverages coming to market and what it means for the company’s upcoming launch of its own RTD coffee.
In a video interview with BevNET CEO John Craven and filmed at Natural Products Expo West 2017, Matthews noted that while “grocery is an important category” for the company, its broader multi-channel strategy that has given it a competitive edge over competing cold-pressed juice brands.
DARK DOG ORGANIC, a USDA Certified and non-GMO energy drink company, announces the launch of its first Coconut Water based energy drink, extending the existing line of 3 flavors.
The new addition to the line provides subtle cooling and refreshing hydration with a touch of Sue Bee Orange Honey. Green Tea’s look is also getting a refresh, featuring a new matte finish label with iconic cherry blossom imagery alongside the vibrant citrus and cucumber artwork.
Established as a leading organic, artisan-quality pure maple syrup brand, Crown Maple today announces a new partnership with Sunniva, continuing to build on its growing collection of maple-centric beverage offerings. The delicious new Sunniva Super Coffee, the world’s first Super Coffee, was unveiled at Natural Products Expo West earlier this month.
Celsius Holdings, Inc., the maker of zero-calorie fitness drink brand Celsius, this week announced a new $15 million round of funding led by current investor Hong Kong-based Horizons Ventures, a private investment arm of billionaire Li Ka-Shing. Gloria Tang Tsz-kei, a popular Chinese singer-songwriter known as G.E.M, and zVentures, the strategic investment arm of Razer, a leading lifestyle brand for gamers, were also investors in the round.
Karen Hoskin, president and co-founder of Montanya Distillers, will deliver the keynote address at this year’s American Distilling Institute (ADI) Craft Spirits Conference. This marks the first time a woman has been named the keynote since the conference’s inception in 2003.
Kimo Sabe has signed a three-year deal to become the official and exclusive mezcal sponsor of SXSW. The deal commences with this year’s South By Southwest Conference, where Kimo Sabe will hold numerous high-profile activations, including hosting numerous happy hour parties at the Trusted Friends Lounge inside the Austin Convention Center.
For the creatives descending upon Austin for the week-long celebration of the convergence of the interactive, film, and music industries, High Brew Coffee has dedicated a "Keep Austin Wired" team to bring the ready-to-drink cold-brew coffee to those in need of a boost
As the cold brew coffee category evolves, more brands are showing innovative flavors and line extensions, as well as introducing novel packaging formats. Meanwhile, a handful of tea companies are also using the brewing method, promoting their new products as having a smoother and more complex taste profile than hot brewed tea.
Rooted in Mr. Palmer's winning tradition and honoring his unparalleled legacy, the Nolet family has created a limited edition Ketel One Vodka bottle as a thank you to Arnold Palmer for the impact he had on the world and the game many love so much.
For the first time, the brand is opening its doors to showcase the hundreds of experiments in flavor carried out by the Johnnie Walker blending team in Scotland with the release of Blenders' Batch, a global experimental program highlighting the art of blending.
KonaRed Corporation, manufacturers of premium Hawaiian Cold Brew Coffee and Whole Bean Coffee products and the pioneer of the USA coffee fruit category, today announced record growth in the 4th quarter of 2016 which projects to an upward trend of revenue growth for 2017.
Stoli Vodka, the original premium vodka, is returning to television with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, LLC, the new television spot, titled “THE Vodka,” uses an audacious and visually stunning montage to celebrate the pioneering heritage of Stoli through the lens of those who drink the award-winning vodka.