DreamPak Injects Innovation Into Water Enhancer Category

Despite the explosive growth of the ‘water enhancer’ category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages.

Upcycled Foods Company Take Two Appoints New Head of Marketing

Take Two, an upcycled foods company, is thrilled to announce the hire of Holly Hurley Feather as Head of Marketing. Most recently, Holly consulted for the Sonicare Brand at Philips, where she led the rebrand of the Protective Clean line and the launch of Philips One.

Monster Energy Introduces New Monster Reserve

Monster Energy has developed a line extension like no other with the creation of Monster Reserve and their new crafted flavors, White Pineapple and Watermelon.

Vitamin Energy Shot Brand Now Available At

Vitamin Energy, the most convenient way to nourish your body with vitamins while boosting your energy for up to 7+ hours, is proud to announce that the brand will now be sold at

Armada Nutrition Releases Plans For New State-Of-The-Art Nutraceutical Contract Manufacturing Facility In Utah

Armada Nutrition announced plans to broaden its operation capacity with a new nutraceutical manufacturing facility that will be 438,000 square feet and, together with its Spring Hill, TN plant, will be part of over 750,000 square feet of manufacturing space, making Armada one of the industry's largest contract manufacturers in the US in terms of capacity and output.

The a2 Milk Company Launches National Ad Campaign

The a2 Milk Company, maker of naturally occurring milk from cows that produce only the natural A2 beta-casein protein, has launched a national brand campaign, created by Chicago-based agency The Escape Pod. The campaign, titled ‘Taste Worth Crying Over,’ highlights the brand’s exceptional taste by illustrating that age-old feeling of crying over spilled -- in this case, a2 Milk. 

Bang Energy Releases Whole Lotta Chocolata

Bang Energy is known for leading the energy drink category with new and innovative drinks, and its latest energy drink could be the craziest concept yet! Bang Energy has released a chocolate-flavored energy drink called Whole Lotta Chocolata, which is a chocolate lover's dream of galactic proportions! ​