BodyArmor, the better-for-you sports drink, will be hosting the BodyArmor Bracket Battle, which will live exclusively within the Bracket Challenge competitions on both NCAA.com and the March Madness Live App. 

GIVN Water, the nation's leading socially conscious premium spring water that provides one day of clean water to people in need for every bottle sold, is proud to announce that Equator Coffees, the Bay Area-based high-impact coffee company focused on superior quality, sustainability and social responsibility, has selected GIVN as their bottled water partner.

A whole new kind of performance energy is coming to a can near you – in a can of G Fuel, that is. G Fuel Energy Formula – the official energy drink of Esports – has announced it will launch a ready-to-drink (RTD) version in 16 oz. cans this summer.

Hello Beverages LLC is pleased to announce Hellowater mini - fiber-infused beverages in the juice/kid’s section of over 800 Wal-Marts.

REBBL, the super herb-powered beverage brand co-founded by anti-human trafficking non-profit Not For Sale, has announced the launch of the REBBL Collective.

Tulua has formally announced that it is launching MediDate Date Seed Coffee, a naturally prebiotic, caffeine-free beverage that will shake up the cold-brew aisle.

Regatta, creator of renowned Regatta Classic Bermuda Stone Ginger Beer, is proud to announce the evolution of the brand’s product offerings into the dynamic craft mixers category.

Waterloo Sparkling Water, the Austin-based company fighting back against artificial and tasteless flavor, is pleased to announce the addition of two new flavors to their line of bold, fruit-inspired waters: Strawberry and Grape.

Uncle Matt’s Organic, the nation’s number one selling brand of organic orange juice, announced the kickoff of their 20th anniversary of growing and producing organic juices at Natural Products Expo West in Anaheim, California last week.

Crafted Brand Company, the nationwide natural beverages to include cocktail mixers and Organic Sparkling Drinking Vinegars, has unveiled their new partnership with Mr. Checkout.

Koios Beverage Corp. is pleased to announce it has signed a vendor agreement with Walmart Inc, the world’s largest retailer.

Heartland Food Products Group, maker of the Splenda Brand of low-calorie sweeteners, including Splenda Original, America’s favorite sweetener, is excited to introduce a brand-new line of Splenda Coffee Creamers to shoppers across the Northeast.

This week, the New England Food Show is featuring a brand-new product, Newvana, a premium and affordable line of cocktail mixers with six different refreshing flavors.

Hudson News Distributors has announced an agreement with Illy North America to distribute Illy ready to drink coffee to its retail network in the Northeast market.