Perfect Hydration Partners With Julian Edelman

Julian Edelman is MVP of more than The Big Game, now he’s also part of the Perfect Hydration alkaline water team. The Wide Receiver has officially partnered with Perfect Hydration, embodying the healthy, active lifestyle the brand represents.

Better Than Milk Organic Alternative Milk Beverages Launch Nationwide

Better Than Milk, one of the leading brands in plant-based, shelf-stable powdered alternative milk beverages for more than 50 years, brings refreshing and exciting news to grocery store aisles with the introduction of its Organic Ready-to-Drink Alternative Milk Beverages.

7-Eleven Launches Quake Energy Drink

From Slurpee drinks to cold-pressed organic juices, 7-Eleven, Inc. has a long history of beverage innovation. Now the world's leading convenience retailer enters the fast-growing performance energy drink arena with its own private brand version – Quake.

Perrier Collaborates with DABSMYLA on Limited-Edition Packaging

Perrier Carbonated Mineral Water announced the return of Perrier ARTXTRA – an arts initiative focused on supporting the contemporary artist community – with the launch of a year-long collaboration with renowned visual artists DABSMYLA.

Shaka Tea Appoints Director of Sales, Western US

Shaka Tea, the first line of authentically Hawaiian iced teas on the market brewed with adaptogenic, herbal mamaki, a leaf only found and grown in the Hawaiian Islands, has announced the appointment of Cameron Hill as director of sales, Western US.

Keef Cola Launches in Northern California

The next evolution of drinking with friends has arrived in the Golden State! Keef Brands, a leading developer, producer and distributor of cannabis-infused beverages, edibles, concentrates and more, has launched its award-winning portfolio of cannabis-infused sodas, Keef Cola, in Northern California.

Iconic Protein Awarded Animal Welfare Approved Seal

ICONIC Protein, a grass-fed verified protein drink company, has announced that it has been awarded the Animal Welfare Approved seal by A Greener World (AGW), making it the first protein drink to achieve this certification.

Cannabis Brand Daytrip Launches with CBD Infused Sparkling Water

Daytrip, the leading cannabis lifestyle brand, has announced the release of its CBD infused sparkling water. Daytrip’s initial beverage line is available in four natural fruit flavors: Cherry, Coconut Pineapple, Lemon Lime and Tangerine.

Jade Leaf Matcha Launches Matcha Latte Infusions

Jade Leaf Matcha, the top selling tea brand on known for its popular beverage and snack products, has expanded its innovations with the launch of its newest product line, Matcha Latte Infusions.

Campbell Closes Sale of Bolthouse Farms

Campbell Soup Company has announced it has closed the sale of Bolthouse Farms to an affiliate of Butterfly Equity, a Los Angeles-based private equity firm, for a purchase price of $510 million, subject to customary adjustments.

Mingle Mocktails Launches Blood Orange Elderflower Mocktail

Mingle Mocktails will launch its newest flavor at the Summer Fancy Food Show (Booth #5841) expanding its line of zero-proof, ready-to-drink beverages that can be enjoyed either as a mocktail or paired with a favorite spirit.

Inner-Eco Launches New Look

inner-eco, a leader in the booming probiotic industry, has announced a bold new look to their Probiotic Coconut Water line. With ten years of perfection inside the packaging, inner-eco is now giving the outside a chance to shine.

HyVIDA Announces National Distribution

HyVIDA Brands Inc., producer of the world’s first hydrogen-infused sparkling waters, expands distribution nationally in partnership with UNFI and KeHE, giving HyVIDA access to virtually all independent and natural retailers, and leading conventional retailers in the United States.