Despite the explosive growth of the ‘water enhancer’ category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages.
Take Two, an upcycled foods company, is thrilled to announce the hire of Holly Hurley Feather as Head of Marketing. Most recently, Holly consulted for the Sonicare Brand at Philips, where she led the rebrand of the Protective Clean line and the launch of Philips One.
Monster Energy has developed a line extension like no other with the creation of Monster Reserve and their new crafted flavors, White Pineapple and Watermelon.
As a brand rooted in positivity and putting energy behind the actions that make the world a better place, ZOA Energy is proud to announce the company's partnership with TikTok positivity-focused influencers, referred to as "inspirators," JT Laybourne and Ed Delmore to showcase that #KindnessCan change the world.
Vitamin Energy, the most convenient way to nourish your body with vitamins while boosting your energy for up to 7+ hours, is proud to announce that the brand will now be sold at GNC.com.
Nirvana Water Sciences Corp. (“Nirvana”), is introducing its clinically proven muscle wellness spring water to the fitness community at the 40th annual IHRSA International Convention and Trade Show in Dallas Texas.
Genki Forest, Asia’s fastest growing beverage brand with over 1,000,000 cans and bottles sold globally, has released Genki Forest sparkling water in a new and convenient 330ml can on the US market.
Waterloo Sparkling Water, known for its authentic fruit-inspired flavors and lively carbonation, is excited to announce its newest flavor -- Cranberry!
AF Life Sciences (AF) announced a Strategic Manufacturing, Marketing, and Global Distribution Partnership with Cheech Marin, the multi-generational actor, writer, comedian, and pioneer cannabis advocate who came to fame in the comedy and movie scenes in the 1970s.
Armada Nutrition announced plans to broaden its operation capacity with a new nutraceutical manufacturing facility that will be 438,000 square feet and, together with its Spring Hill, TN plant, will be part of over 750,000 square feet of manufacturing space, making Armada one of the industry's largest contract manufacturers in the US in terms of capacity and output.
Darnley’s Gin and International Distributor Network (IDN) announced a distribution partnership in 24 markets across the U.S. Darnley’s Gin, which is distilled in the quaint village of Kingsbarns, Scotland, utilizes its property’s unique landscape to forage for high quality ingredients that sets the spirit apart from other premium gins.
Uncle Matt's Organic, the nation's #1 selling brand of organic orange juice, is proud to announce its partnership in support of Chris Nikic and his 1% Better Foundation.
The a2 Milk Company, maker of naturally occurring milk from cows that produce only the natural A2 beta-casein protein, has launched a national brand campaign, created by Chicago-based agency The Escape Pod. The campaign, titled ‘Taste Worth Crying Over,’ highlights the brand’s exceptional taste by illustrating that age-old feeling of crying over spilled -- in this case, a2 Milk.
Bang Energy is known for leading the energy drink category with new and innovative drinks, and its latest energy drink could be the craziest concept yet! Bang Energy has released a chocolate-flavored energy drink called Whole Lotta Chocolata, which is a chocolate lover's dream of galactic proportions!
