689 Cellars Expands U.S. Distribution With Breakthru Beverage Group in Florida

Strategic partnership adds key growth market to the Napa-based winery’s domestic footprint 

FOR IMMEDIATE RELEASE

Napa, Calif., July 29, 2025 — 689 Cellars, the dynamic Napa Valley wine company known for its bold, accessibly priced portfolio, has announced a new distribution partnership with Breakthru Beverage Group in Florida. This move marks a significant expansion of the brand’s presence in the southeastern U.S. and reflects its growing domestic demand.

Founded by industry veterans Curtis McBride and Kent Rasmussen, 689 Cellars originally made its mark as an export-first winery. In recent years, the company has gained strong momentum across the U.S., thanks to a portfolio that resonates with modern consumers and trade partners alike.

“Florida represents a major growth opportunity for us,” said Curtis McBride, co-founder of 689 Cellars. “We’re thrilled to be partnering with Breakthru Beverage Group — a team that brings deep market knowledge and a shared vision for building sustainable, long-term brand success.”

In addition to Florida, select wines from the 689 Cellars portfolio are distributed by Breakthru Beverage Group in Delaware, Maryland, South Carolina, Pennsylvania, and Virginia.

Breakthru will represent a curated selection of 689 Cellars’ wines, including top-performing SKUs such as Submission, Six Eight Nine, and Killer Drop — each known for bold flavor profiles, modern appeal, and consistent 90+ point accolades.

This new alignment comes at a time when both companies are focused on strategic portfolio growth, deeper market penetration, and adding value for trade partners nationwide.

ABOUT 689 CELLARS

689 Cellars is a Certified California Sustainable Winery based in Napa Valley. Co-founded by Curtis McBride and Kent Rasmussen, the company produces a collection of expressive, award-winning wines that bring people together — bold in character, generous in spirit, and grounded in purpose. Distributed across top U.S. markets and internationally, the portfolio includes Submission, Six Eight Nine, Killer Drop, Ramsay, Lucky Draw, The Hype, and Master & Servant.