VMI Sports Expands Partnership with Fitness Connection to Introduce New PEZ Candy Collaboration Products

VMI Sports® is excited to announce the expansion of its partnership with Fitness Connection, a leading health and fitness club chain operating 46 locations across Georgia, North Carolina, Nevada, and Texas. This August, VMI Sports will add four new PEZ® candy-inspired SKUs to their existing product lineup available at Fitness Connection clubs.

Fitness Connection currently offers a variety of VMI Sports products across its clubs and is now expanding the assortment to include these new PEZ collaboration items:

• Aminogex BCAA / EAA PEZ Orange Candy 
• Aminogex BCAA / EAA PEZ Sour Apple 
• Creatine 300g PEZ Cherry 
• Creatine 300g PEZ Sour Apple

“We’re proud to expand our retail footprint with Fitness Connection, a partner that shares our commitment to quality and innovation,” said Tom Reilly, President of VMI Sports. “Bringing our PEZ candy-inspired lineup to even more consumers through this partnership is an exciting part of our nationwide retail development.”

“VMI Sports has been a trusted brand for consumers both in our clubs and nationwide for years,” said Brandi Graves, VP of Retail at Fitness Connection. “With that, Fitness Connection is more excited than ever to expand our assortment of VMI products to include their PEZ candy collaboration items, including category-leading products like Creatine!”

About VMI Sports: Based on Long Island, New York, VMI Sports® was born out of a Vision to Innovate differently. VMI is an industry leading brand in the Sports Nutrition arena of Dietary Supplements. For over 10 years, VMI has been a category frontrunner in Pre Workout and Protein supplements, with products retailed in over 5,000 doors nationwide. For more information follow us @vmisports.

About Fitness Connection: Headquartered in Dallas, Texas, Fitness Connection is a comprehensive health club that is rapidly expanding with 46 locations across Georgia, North Carolina, Nevada, and Texas. Since 1998, Fitness Connection has provided an exceptional fitness experience accessible to everyone. With a dedicated staff and extraordinary facilities, members can enjoy a remarkable fitness experience at a price they can afford. Fitness Connection is Your GYM Come True™ with its commitment to accommodating individuals at all stages of their health and fitness journey.