BEESOU Bitter Honey Aperitif launches in Switzerland with Zest & Zinc

British B Corp-certified aperitif celebrates its Swiss debut with a new distribution partnership and a collaborative beekeeper experience.

BEESOU Bitter Honey Aperitif is proud to announce its official launch in Switzerland through a new distribution partnership with Zest & Zinc, marking another important milestone in the brand's international growth.

Made with ethically sourced British honey and natural botanicals, BEESOU brings a distinctive bitter honey profile to the aperitif category. At 11% ABV, the British aperitif offers Swiss bartenders a fresh ingredient to explore across classic cocktails and contemporary serves.

To celebrate the launch, BEESOU also hosted a special beekeeper experience in collaboration with Wabe3, bringing participants closer to the world of bees, honey and the importance of biodiversity. The experience offered an opportunity to explore the natural inspiration behind BEESOU while creating meaningful connections within the local community.

The partnership with Zest & Zinc will focus on introducing BEESOU to Switzerland's vibrant cocktail and hospitality scene, building relationships with bartenders and creating opportunities for consumers to discover the brand.

“Ever since I first met Alexander, I've been impressed by his genuine passion for the bartending industry and his enthusiasm for BEESOU. It's exciting to work with someone who brings such energy, dedication and belief in what we're building. I'm really looking forward to growing the brand together and establishing a strong presence in Switzerland.”

Erwin Van Outheusden, Commercial Director, BEESOU

“Switzerland's cocktail scene is an exciting place for BEESOU to begin its next chapter. We see a wonderful opportunity to connect with bartenders who share our passion for flavour, creativity and quality ingredients.

We created BEESOU to bring something fresh to the aperitif occasion, with natural botanicals and British honey at its heart. I can't wait to see how Swiss bartenders make it their own and introduce it to a new audience.”

Mark Wakefield, Co-founder, BEESOU

The Swiss launch forms part of BEESOU's wider European expansion strategy, with the brand also progressing new market openings in Denmark, Spain, Portugal and Italy, as it continues to introduce its distinctive British Bitter Honey Aperitif to new audiences internationally.

ENDS

About BEESOU

BEESOU is a British, B Corp-certified Bitter Honey Aperitif made with ethically sourced British honey and natural botanicals. At 11% ABV, its distinctive bitter, citrus-led profile offers a fresh approach to the aperitif occasion, whether enjoyed in a Spritz, Negroni, Margarita or contemporary cocktails.