ITALICUS And SAVOIA Partner With Felice To Celebrate Aperitivo Culture

NEW YORK, NY – [August 1, 2025] – ITALICUS Rosolio di Bergamotto and SAVOIA are proud to announce a new partnership with Felice, of SA Hospitality Group, spotlighting the Italian art of aperitivo through an immersive, multi-city restaurant collaboration. Timed to seasonal milestones and key industry moments, the two-month campaign activates across top restaurants in New York, Florida, and California, bringing bespoke cocktails, pop-up events, and branded moments to life.

“Celebrating the aperitivo is at the heart of everything we do,” says Giuseppe Gallo, founder of ITALICUS. “Our partnership with Felice allows us to not only highlight the growing global appeal of the aperitivo tradition but also pay homage to our Italian roots.”

Kicking off today in celebration of National Spritz Day, the ITALICUS Spritz - made with ITALICUS Rosolio di Bergamotto, prosecco, and garnished with olives - will be featured as the highlighted cocktail of the month. Served from a dedicated ITALICUS-branded bar cart, the refreshing spritz will be available exclusively at select restaurants within the SA Hospitality Group. In September, the collaboration continues in honor of ITALICUS’ coined holiday, National Rosolio Day on September 1, with the launch of Felice’s first-ever “Aperitivo Month” menu. The limited-time menu will feature three signature cocktails: ITALICUS Spritz, Orancio Spritz, and Italoamericano, a bold blend of ITALICUS and SAVOIA. Guests can also attend an Aperitivo Masterclass, offering a behind-the-scenes look at the Italian tradition and its growing influence in the U.S.

The campaign will culminate during Negroni Week, with a dedicated menu at select Felice locations, spotlighting SAVOIA Negroni Rosso, SAVOIA Negroni Orancio, and ITALICUS Negroni Bianco cocktails. The closing celebration includes mixology classes and guest bartender takeovers in New York and Miami, further spotlighting the bold versatility of both brands.

Participating Locations Include:Restaurants across New York, Brooklyn, Miami, West Palm Beach, Los Angeles, Santa Monica, Costa Mesa, including Felice, Bar Calico, Layla, Gansevoort Meatpacking, Spina, and more. (Full list available upon request.)

ITALICUS Rosolio di Bergamotto and SAVOIA Rosso & Orancio are available at select retailers for $39.99 and $24.99, respectively.

For more information, visit the ITALICUS or SAVOIA websites.

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About ITALICUS® Rosolio Di Bergamotto

ITALICUS was created by the authority of Italian spirits, Giuseppe Gallo, to bring back the forgotten Rosolio category. With key notes of Calabrian bergamot, ITALICUS is made using the finest Italian ingredients to create a sip of Italy. The striking bottle design embodies the history and heritage of Italy’s distinctive regions, while telling the story of Rosolio’s time-honored traditional drinking occasion of Aperitivo.

ITALICUS is one of the top awarded aperitivo brands globally. ITALICUS Rosolio di Bergamotto was awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards, and Top Trending Liqueur Brand by Drinks International in the years from 2019 to 2023. 

Additional awards include: DOUBLE GOLD - World Wine Spirits Trophy 2021; Italian Aperitif of the year GOLD MEDAL - NYISC 2021 and 2016; Tasting GOLD medal 2018, 2019 – Women & Wine and spirits awards; Best New European Spirit at the Mixology Awards 2017 in Berlin; Best Product at FIBAR 2017; Packaging awards GOLD MEDAL 2017 and Contemporary Awards TROPHY - International Wine & Spirits Competition 2017; Packaging Trophy - Harpers Design 2017; Gold Medal – San Francisco World Spirits Competition 2017; Platinum Best of Luxury – Pentawards 2017; Best New Product – Bar Awards 2016; EXCEPTIONAL quality certificate – Difford’s Guide 2016.

ABOUT SAVOIA ROSSO

SAVOIA is a vino aperitivo created by the beverage industry innovator Giuseppe Gallo. Made with a blend of over 20 botanicals in a historic Turin distillery, it displays a bold, typically amaro-dolce aromatic profile, providing a perfect point of contact between red bitters and sweet vermouths for a range of classic Italian cocktails. SAVOIA Rosso is the only vegan-friendly red bitter  – its color does not originate from cochineal, but from ingredients of vegetable origin (red potato and beta-carotene). It has a low alcohol content and is low in sugar, making it a great option for the conscious consumer. It has an 18.6% ABV in honor of the unification of Italy in 1861. 

SAVOIA was awarded the "Product Innovation of the Year 2022" Award at the Bar Awards of Bargiornale in Italy and has already received numerous awards in the international field for design and its innovation including: 2023 Best Innovation Aperitif at Cocktails Spirits in France, 2022 Gold Medal at Global Spirits Design Masters, Gold Medal at the Bartender Spirit Awards in the UK and more.

About Giuseppe Gallo

Giuseppe Gallo is one of the world’s most respected bartenders and drinks-industry innovators, with an unrivaled passion for the drinks business and an inimitable source of knowledge and insight into the world of aperitivo. Hailing from the Amalfi Coast, his passion for mixology stems from his strong Italian heritage. Giuseppe is widely considered a vermouth expert and he has spent over 15 years traveling the world and educating consumers and professionals on the category. This work has culminated in winning ‘International Ambassador of the Year’ at the prestigious awards in the drinks industry, Tales Of The Cocktail’s Spirited Awards in 2014. In September 2016 he created Italicus Rosolio di Bergamotto which reinvigorated a forgotten aperitivo category, which has won countless industry awards since its launch. In 2019, Giuseppe launched the Roma Bar Show, the first-ever international cocktail festival in the country.

About Felice Restaurants

In 2007, the first Felice opened on Manhattan's Upper East Side, creating a unique space for New Yorkers inspired by the spirit of the Italian countryside and the wines of Tuscany. Set in an inviting and cozy atmosphere, Felice offers an extensive, Italian-driven wine list alongside a rustic menu of Tuscan-inspired dishes. Today, there are locations across Manhattan, Brooklyn, Westchester, Long Island, and Florida.