SAN DIEGO, Calif., August 19, 2025 – A refreshing wave is entering the beverage industry: Strive, a hydration soda is on a mission to fuel the next generation of movers and shakers.
Strive is redefining what better-for-you soda means: hydrating, recharging, and full of flavor. Inspired by a vision of better wellness, Strive Founder Jack Espy and his team developed a lineup of hydration-forward beverages that deliver on taste and function while fitting seamlessly into your daily lifestyle.
“At Strive, every sip is intentional. We created this line of soda to deliver true hydration, crave-worthy taste, without compromise,” said Espy. “Debuting the brand at Newtopia Now aligns with our mission to build a community that has a passion for life’s adventures and a love of great flavor.”
Strive supports hydration through natural electrolytes, a rare offering in the soda category. It is currently available in two full-bodied flavors (Peach Perfect and Tropical Recharge) that are fully sweetened with organic wildflower honey, providing a natural source of fuel for your day.
Strive is now available for purchase nationwide online at StriveSoda.com. Premium retailers in key markets, including San Diego, will be announced soon.
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About Strive
Strive is a hydrating beverage brand redefining what soda can be. Founded by Jack Espy, CEO of Honey Holdings Inc., Strive offers hydration-focused drinks crafted with clean ingredients, like organic wildflower honey and electrolytes—for crave-worthy refreshment without compromise. Designed for life’s movers and shakers, Strive is more than just a beverage; it’s a movement toward balance, purpose, and better living. For more information, follow @StriveSoda on Instagram.
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