Celzo, The World's First Functional Agua Fresca™, has officially launched nationwide in Sprouts Farmers Market through the retailer's highly selective Forager Program, a program that only selects brands that show innovation and market relevance — a major milestone in the brand's expansion.
Celzo's Functional Agua Fresca delivers lightly sparkling fruit flavors with no caffeine, no aftertaste, and nothing artificial, offering consumers a new kind of beverage experience: a culturally-inspired refreshment, without compromise.
"Getting selected for Sprouts' Forager Program and launching nationwide marks a significant milestone for us," according to Fernanda Góvaz, Founder & CEO of Celzo. "My vision for Celzo was simple: Americans deserve an elevated agua fresca. I found most options in the market too bubbly, too acidic, overly sweetened with juice, or tasting synthetic. I aimed to create something that captured the refined essence of Mexico City, where I come from. And I wanted a drink that was not only suitable for daily consumption but also genuinely delicious. This launch demonstrates that flavor-rich, feel-good refreshment is no longer just a niche—it's the future," she stated.
With strong early consumer demand, Celzo is positioned at the intersection of functional wellness and modern refreshment — and this nationwide launch marks the brand's most significant retail expansion to date.
Celzo's Functional Agua Fresca is now available at Sprouts Farmers Market locations nationwide.
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