• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration

info_outline PRESS RELEASE posted by Caliwater

Feb. 20, 2026 at 2:51 pm

X LinkedIn Reddit Facebook Email
Report Press Release
CaliwaterNewCactus WaterBlood OrangeDemi LovatoPartnershipCelebrityNew flavorOliver TrevenaVanessa Hudgens
Non-Alcoholic Beverages
  • image-01
The global superstar expands her partnership with the cactus water brand founded by Vanessa Hudgens and Oliver Trevena, unveiling a vibrant new flavor that blends wellness, taste, and clean hydration.

Los Angeles, CA (February 20, 2026) – Demi Lovato is expanding her partnership with Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, with the debut of Blood Orange, a bold new flavor inspired by Lovato's personal interest in wellness and hydration.


Lovato, who has spoken openly about prioritizing balance and internal well-being, has been a longtime supporter of Caliwater's unique cactus-powered hydration — a plant-based electrolyte source that delivers more antioxidants and contains less sugar than leading coconut waters.


Speaking about the partnership and new flavor, Lovato said "Caliwater has been part of my routine for years, and I'm so excited to bring a new flavor to life. Blood Orange is bright, refreshing and a flavor that I'm genuinely excited about."


Blood Orange combines the crisp, hydrating profile of prickly pear cactus water with the bold, tangy sweetness of blood oranges — a fruit known for its naturally high vitamin C and antioxidant levels. The result is:

  • A clean, citrus-forward flavor

  • Only 30–35 calories

  • Naturally occurring electrolytes

  • Light, smooth texture

  • No artificial sweeteners or additives

  • Vegan, non-GMO, kosher

Blood Orange joins Caliwater's lineup of fan favorites — Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango — and continues the brand's commitment to blending flavor, function and sustainability. Prickly pear cactus requires up to 80% less water than traditional crops and grows without heavy fertilizers or pesticides, making it one of the most eco-friendly hydration sources on the planet.


"Demi embodies the same values that Caliwater stands for — wellness, authenticity and conscious living," added Vanessa Hudgens, co-founder of Caliwater. "We couldn't be more thrilled to collaborate on this flavor and continue inspiring people to choose products that make them feel good."


The launch comes as Lovato prepares to kick off her It's Not That Deep Tour in April, where life on the road makes hydration essential. With rehearsals, travel, and high-energy performances, Lovato has been especially focused on maintaining balance and supporting her body through clean, functional hydration.


Caliwater's mission extends beyond the can through its #CaliCares initiative, which supports organizations like American Forests and Olive Crest, helping to plant trees and provide care for at-risk youth and families.


The Blood Orange flavor also marks the launch of Caliwater's new cactus logo. The redesigned logo reflects Caliwater's prickly pear origins and deepens the brand's connection to its desert-grown ingredient. The update creates a more distinctive and ownable visual identity while reinforcing Caliwater's positioning as a plant-powered hydration beverage.


The new Blood Orange Caliwater, as well as the other lineup of flavors, are now available on Caliwater's website.


About Caliwater

Caliwater is a functional hydration beverage brand co-founded in 2021 by actors Vanessa Hudgens and Oliver Trevena, with support from an impressive roster of celebrity investors including Glen Powell, Demi Lovato, Gerard Butler, and Cody Bellinger. Fueled by their passion for wellness and sustainability, Caliwater transforms the prickly pear cactus into a refreshing, naturally light, and crisp drink that delivers antioxidants, vitamins, and five naturally occurring electrolytes. The brand offers a clean, great-tasting option that is plant-based, vegan, kosher, non-GMO, and free of artificial sweeteners or additives. Caliwater is available in flavors including Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches in select flavors. Sustainability is central to the brand, as cactus requires 80% less water than many traditional crops and grows without heavy fertilizers or pesticides, and packaging is recyclable. Caliwater also supports the community through initiatives with American Forests and Olive Crest under its #CaliCares program.


About Demi Lovato

Demi Lovato is a GRAMMY-nominated and award-winning musician, actor and New York Times best-selling author. She was first known for her onscreen talents, and soon after became a global musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released eight original studio albums, all of which debuted in the Top 10 of the Billboard 200 and four which boast over one billion streams on Spotify. Most recently, she released her critically-acclaimed ninth studio album It's Not That Deep on October 24, 2025. Next, she will embark on her arena-headlining It's Not That Deep Tour in Spring 2026. With an audience of over 290 million on social media, Demi has established herself as a global sensation.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CALIWATER
    CALIWATERCPG Companies
    External Link Icon
    View on Nombase

Latest News

GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines

Trump Chases New Tariff Alternatives with Investigations Into Trade Partners

Trump Chases New Tariff Alternatives with Investigations Into Trade Partners

Coefficient Capital Closes $290M Fund II; Total Assets At $800M

Coefficient Capital Closes $290M Fund II; Total Assets At $800M

SPONSORED POST
Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Area Sales Manager - South FL (Miami, Ft Lauderdale) - Good Boy Vodka

Area Sales Manager - South FL (Miami, Ft Lauder...

Sales and Marketing Mid-Atlantic (DC/MD/VA) - NO DAYS OFF

Sales and Marketing Mid-Atlantic (DC/MD/VA) - N...

Social Media Manager - Good Boy Vodka

Social Media Manager - Good Boy Vodka

Craft Beverage Sales Representative - TDG Beverage Sales & Consulting

Craft Beverage Sales Representative - TDG Bever...

Controller - Financial manager  - 4 Hands Brewing Company

Controller - Financial manager - 4 Hands Brewi...

Business Development Specialist - Pittston Co-Packers

Business Development Specialist - Pittston Co-P...

View All Jobs|Post a Job

More News

High-ABV, Spirits-Based RTD Margaritas Outpacing Competition

High-ABV, Spirits-Based RTD Margaritas Outpacing Competition

PolkaDot Refreshes Adaptogenic Mushroom Drink Line

PolkaDot Refreshes Adaptogenic Mushroom Drink Line

Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z

Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z

Beverage M&A Ran Low in 2025, Notes Capstone

Beverage M&A Ran Low in 2025, Notes Capstone

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • State Manager - VA/WV - Good Boy Vodka - Good Boy Vodka
  • Southern California Craft Beverage Sales Area Manager & Chain Store Merchandiser's - ABC Distribution Southern California - ABC Distribution Southern California
  • Area Sales Manager - Cascadia Managing Brands for International Client - Cascadia Managing Brands for International Client
  • Sales Account Manager: Spiked Ade - Spiked Ade - Spiked Ade
  • IL/WI State Manager: Spiked Ade - Spiked Ade - Spiked Ade
  • NH/ME/VT State Manager- Spiked Ade - Spiked Ade - Spiked Ade
  • CT/RI State Manager: Spiked Ade - Spiked Ade - Spiked Ade
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines
  2. Trump Chases New Tariff Alternatives with Investigations Into Trade Partners
  3. Coefficient Capital Closes $290M Fund II; Total Assets At $800M
  4. High-ABV, Spirits-Based RTD Margaritas Outpacing Competition
  5. PolkaDot Refreshes Adaptogenic Mushroom Drink Line
  6. Leisure Hydration Debuts Flavor-Forward Packaging Refresh Targeting Gen Z
  7. Beverage M&A Ran Low in 2025, Notes Capstone
  1. Rule #1 Beverages Announces Sea Sips, a New Vodka-Based Ready-to-Drink Set to Launch in Summer 2026
  2. NEFT Vodka Promotes Amanda McLeod to Chief Commercial Officer
  3. PaPaw’s Ridge Announces U.S. National Expansion Following 2025 Debut
  4. Massimo Zanetti Beverage USA Appoints Matthew Smith as President to Spearhead Next Phase of Growth
  5. Herbs, Etc. Launches ChlorOxygen Lemonade Powder, Bringing Its Best-Selling Chlorophyll to a Convenient, On-the-Go Format
  6. BACARDÍ Rum Launches Global Campaign Featuring New Music From TAINY
  7. Heidelberg Distributing Expands Partnership with Infinium Spirits Across Kentucky and Ohio Markets
  1. High-ABV, Spirits-Based RTD Margaritas Outpacing Competition
  2. Former SGWS Employees Face Trial For Pay-to-Play Scheme in California Grocery Chains
  3. As Judge Weighs Uncle Nearest’s Future, Founders Challenge Receiver’s Credibility
  4. Reyes to Acquire 5 Additional Markets From RNDC; Drops Illinois
  5. RTDs Brighten an Otherwise Soft Bev-Alc February
  6. Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival
  7. Uncle Nearest Founder Admits $20M Transfer as Receivership Battle Intensifies
  1. Brewbound Podcast: A Changing of the Guard at Oxbow
  2. Cans 78% BA-Defined Craft in 2025, Share Growth Slowing
  3. NIQ: Adult Non-Alc Needs to ‘Move Beyond Flavor Extensions’
  4. Press Clips: Boston Beer to Lay Off 66 Angel City Workers; Black Frog’s 1st Location Closes; BA Offers ‘National Beer Day’ Toolkit
  5. Garage Beer Adds Molson Coors, BeatBox Vets to C-Suite
  6. CPI: Beer Leads On-Premise Price Increases in February
  7. New on Shelves: Sam Adams’ ‘Our City. Our Beer’ Variety Pack, Stateside’s Super Lyte, Blake’s Giddy Up & More
View All|Submit News

Promoted PR Posts

Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna

Bonbuz Introduces "Mood Pouches": Pocket-Sized 2oz Shooters Featuring Kanna

Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy

Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy

VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference

VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference

H2Om Water with Intention Celebrates 20 Years of LOVE Water

H2Om Water with Intention Celebrates 20 Years of LOVE Water

Power Plus Pain Aid Activates 250 Convenience Stores

Power Plus Pain Aid Activates 250 Convenience Stores

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙