Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration

PRESS RELEASE posted by Caliwater

Feb. 20, 2026 at 2:51 pm

XLinkedInRedditFacebookEmail
Report Press Release
CaliwaterNewCactus WaterBlood OrangeDemi LovatoPartnershipCelebrityNew flavorOliver TrevenaVanessa Hudgens
Non-Alcoholic Beverages
  • image-01
The global superstar expands her partnership with the cactus water brand founded by Vanessa Hudgens and Oliver Trevena, unveiling a vibrant new flavor that blends wellness, taste, and clean hydration.

Los Angeles, CA (February 20, 2026) – Demi Lovato is expanding her partnership with Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, with the debut of Blood Orange, a bold new flavor inspired by Lovato's personal interest in wellness and hydration.


Lovato, who has spoken openly about prioritizing balance and internal well-being, has been a longtime supporter of Caliwater's unique cactus-powered hydration — a plant-based electrolyte source that delivers more antioxidants and contains less sugar than leading coconut waters.


Speaking about the partnership and new flavor, Lovato said "Caliwater has been part of my routine for years, and I'm so excited to bring a new flavor to life. Blood Orange is bright, refreshing and a flavor that I'm genuinely excited about."


Blood Orange combines the crisp, hydrating profile of prickly pear cactus water with the bold, tangy sweetness of blood oranges — a fruit known for its naturally high vitamin C and antioxidant levels. The result is:

  • A clean, citrus-forward flavor

  • Only 30–35 calories

  • Naturally occurring electrolytes

  • Light, smooth texture

  • No artificial sweeteners or additives

  • Vegan, non-GMO, kosher

Blood Orange joins Caliwater's lineup of fan favorites — Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango — and continues the brand's commitment to blending flavor, function and sustainability. Prickly pear cactus requires up to 80% less water than traditional crops and grows without heavy fertilizers or pesticides, making it one of the most eco-friendly hydration sources on the planet.


"Demi embodies the same values that Caliwater stands for — wellness, authenticity and conscious living," added Vanessa Hudgens, co-founder of Caliwater. "We couldn't be more thrilled to collaborate on this flavor and continue inspiring people to choose products that make them feel good."


The launch comes as Lovato prepares to kick off her It's Not That Deep Tour in April, where life on the road makes hydration essential. With rehearsals, travel, and high-energy performances, Lovato has been especially focused on maintaining balance and supporting her body through clean, functional hydration.


Caliwater's mission extends beyond the can through its #CaliCares initiative, which supports organizations like American Forests and Olive Crest, helping to plant trees and provide care for at-risk youth and families.


The Blood Orange flavor also marks the launch of Caliwater's new cactus logo. The redesigned logo reflects Caliwater's prickly pear origins and deepens the brand's connection to its desert-grown ingredient. The update creates a more distinctive and ownable visual identity while reinforcing Caliwater's positioning as a plant-powered hydration beverage.


The new Blood Orange Caliwater, as well as the other lineup of flavors, are now available on Caliwater's website.


About Caliwater

Caliwater is a functional hydration beverage brand co-founded in 2021 by actors Vanessa Hudgens and Oliver Trevena, with support from an impressive roster of celebrity investors including Glen Powell, Demi Lovato, Gerard Butler, and Cody Bellinger. Fueled by their passion for wellness and sustainability, Caliwater transforms the prickly pear cactus into a refreshing, naturally light, and crisp drink that delivers antioxidants, vitamins, and five naturally occurring electrolytes. The brand offers a clean, great-tasting option that is plant-based, vegan, kosher, non-GMO, and free of artificial sweeteners or additives. Caliwater is available in flavors including Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches in select flavors. Sustainability is central to the brand, as cactus requires 80% less water than many traditional crops and grows without heavy fertilizers or pesticides, and packaging is recyclable. Caliwater also supports the community through initiatives with American Forests and Olive Crest under its #CaliCares program.


About Demi Lovato

Demi Lovato is a GRAMMY-nominated and award-winning musician, actor and New York Times best-selling author. She was first known for her onscreen talents, and soon after became a global musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released eight original studio albums, all of which debuted in the Top 10 of the Billboard 200 and four which boast over one billion streams on Spotify. Most recently, she released her critically-acclaimed ninth studio album It's Not That Deep on October 24, 2025. Next, she will embark on her arena-headlining It's Not That Deep Tour in Spring 2026. With an audience of over 290 million on social media, Demi has established herself as a global sensation.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CALIWATER
    CALIWATERCPG Companies
    External Link Icon
    View on Nombase

Latest News

C-Store Traffic Drives Accelerated Beverage Growth in Q3

C-Store Traffic Drives Accelerated Beverage Growth in Q3

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

Edibles.com President Weighs In On Impending Hemp Ban

Edibles.com President Weighs In On Impending Hemp Ban

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

Shift Brewer - Icicle Brewing Company

Shift Brewer - Icicle Brewing Company

DSD Sales Positions, Sales Directors - Smilez Energy Drink

DSD Sales Positions, Sales Directors - Smilez Ener...

Brewer - North Country Brewing Co

Brewer - North Country Brewing Co

Business Development Manager- Midwest - Asterisk Imports

Business Development Manager- Midwest - Asterisk I...

Head of Operations  - Handhead Man

Head of Operations - Handhead Man

View All Jobs|Post a Job

More News

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Manager - Commonhouse Aleworks - Commonhouse Aleworks
  • Full-Time Sales Representative — NYC - Rockaway Brewing Company - Rockaway Brewing Company
  • Packaging Lead - Baxter Brewing CO - Baxter Brewing CO
  • Regional Sales Manager, FL & SC - Phillips Distilling Company - Phillips Distilling Company
  • Head Brewer - Reuben's Brews - Reuben's Brews
  • Facilities and Maintenance Technician - Baxter Brewing CO LLC - Baxter Brewing CO LLC
  • Experienced Packaging Operator - Maui Brewing Co. - Maui Brewing Co.
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. C-Store Traffic Drives Accelerated Beverage Growth in Q3
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Edibles.com President Weighs In On Impending Hemp Ban
  4. Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer
  5. Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins
  6. New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots
  7. Zevia Secures $20M From GP Investments to Fund Strategic Reset
  1. Craftwell Cocktails Takes Top Honors at 2026 Sunset International Spirits Competition
  2. DUDE WOW Cocktails Earns Walmart "Golden Ticket" at Open Call 2026
  3. The Power Coffee Opens Wholesale to Independent Retailers With a One-Scoop Booster for the Coffee People Already Drink
  4. Hydration Brand air up makes U.S. Retail Debut at Urban Outfitters
  5. LOUIS XIII Cognac Celebrates the Festival of Lights with a Limited-Edition Diwali Coffret Inspired by the Mandala
  6. PATRÓN Tequila Celebrates Día De Muertos With La Última Risa, A One-Night-Only Comedy Show In New York City
  7. MOGUL VODKA Adds 375ml Flask Bottle at a $5 Retail Price Point
  1. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  2. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  3. NOCA to Refresh Packaging in 2027; Crossed 3M Case Lifetime Milestone in September
  4. FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing
  5. Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
  6. How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
  7. BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
  1. Press Clips: A Potential New Brewery Tax Credit; Chandler Street Breweries Shuts Down
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Get Lytt, Rally & Sin: Jim Koch Shares Expectations for Boston Beer’s Innovation Lineup
  4. Occasions, Experiences and Keeping AI Out of Creative – Constellation Brands, Good Boy and Owl’s Brew Leaders Talk Marketing Shop
  5. Early Registration for Brewbound Live 2026 Ends TODAY 10/23
  6. Boston Beer Lowers FY26 Shipments & Depletions Guidance in Q3 Results
  7. Hard Sports Drinks Entrants Grow as Southern Glazer’s Adds VDKLYTE
View All|Submit News

Promoted PR Posts

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

REBBL CLEAR Launches at Whole Foods Market, Expanding the Brand’s Leadership in RTD Protein

REBBL CLEAR Launches at Whole Foods Market, Expanding the Brand’s Leadership in RTD Protein

Steric Expands Beverage Processing Technology into RTD Production

Steric Introduces New Approach to Smoke-Affected Wine

Steric Introduces New Approach to Smoke-Affected Wine

RTD and Spirits Producers Improve Flavor and Margins with Steric Systems

RTD and Spirits Producers Improve Flavor and Margins with Steric Systems

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase