• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration

info_outline PRESS RELEASE posted by Caliwater

Feb. 20, 2026 at 2:51 pm

X LinkedIn Reddit Facebook Email
Report Press Release
CaliwaterNewCactus WaterBlood OrangeDemi LovatoPartnershipCelebrityNew flavorOliver TrevenaVanessa Hudgens
Non-Alcoholic Beverages
  • image-01
The global superstar expands her partnership with the cactus water brand founded by Vanessa Hudgens and Oliver Trevena, unveiling a vibrant new flavor that blends wellness, taste, and clean hydration.

Los Angeles, CA (February 20, 2026) – Demi Lovato is expanding her partnership with Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, with the debut of Blood Orange, a bold new flavor inspired by Lovato's personal interest in wellness and hydration.


Lovato, who has spoken openly about prioritizing balance and internal well-being, has been a longtime supporter of Caliwater's unique cactus-powered hydration — a plant-based electrolyte source that delivers more antioxidants and contains less sugar than leading coconut waters.


Speaking about the partnership and new flavor, Lovato said "Caliwater has been part of my routine for years, and I'm so excited to bring a new flavor to life. Blood Orange is bright, refreshing and a flavor that I'm genuinely excited about."


Blood Orange combines the crisp, hydrating profile of prickly pear cactus water with the bold, tangy sweetness of blood oranges — a fruit known for its naturally high vitamin C and antioxidant levels. The result is:

  • A clean, citrus-forward flavor

  • Only 30–35 calories

  • Naturally occurring electrolytes

  • Light, smooth texture

  • No artificial sweeteners or additives

  • Vegan, non-GMO, kosher

Blood Orange joins Caliwater's lineup of fan favorites — Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango — and continues the brand's commitment to blending flavor, function and sustainability. Prickly pear cactus requires up to 80% less water than traditional crops and grows without heavy fertilizers or pesticides, making it one of the most eco-friendly hydration sources on the planet.


"Demi embodies the same values that Caliwater stands for — wellness, authenticity and conscious living," added Vanessa Hudgens, co-founder of Caliwater. "We couldn't be more thrilled to collaborate on this flavor and continue inspiring people to choose products that make them feel good."


The launch comes as Lovato prepares to kick off her It's Not That Deep Tour in April, where life on the road makes hydration essential. With rehearsals, travel, and high-energy performances, Lovato has been especially focused on maintaining balance and supporting her body through clean, functional hydration.


Caliwater's mission extends beyond the can through its #CaliCares initiative, which supports organizations like American Forests and Olive Crest, helping to plant trees and provide care for at-risk youth and families.


The Blood Orange flavor also marks the launch of Caliwater's new cactus logo. The redesigned logo reflects Caliwater's prickly pear origins and deepens the brand's connection to its desert-grown ingredient. The update creates a more distinctive and ownable visual identity while reinforcing Caliwater's positioning as a plant-powered hydration beverage.


The new Blood Orange Caliwater, as well as the other lineup of flavors, are now available on Caliwater's website.


About Caliwater

Caliwater is a functional hydration beverage brand co-founded in 2021 by actors Vanessa Hudgens and Oliver Trevena, with support from an impressive roster of celebrity investors including Glen Powell, Demi Lovato, Gerard Butler, and Cody Bellinger. Fueled by their passion for wellness and sustainability, Caliwater transforms the prickly pear cactus into a refreshing, naturally light, and crisp drink that delivers antioxidants, vitamins, and five naturally occurring electrolytes. The brand offers a clean, great-tasting option that is plant-based, vegan, kosher, non-GMO, and free of artificial sweeteners or additives. Caliwater is available in flavors including Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches in select flavors. Sustainability is central to the brand, as cactus requires 80% less water than many traditional crops and grows without heavy fertilizers or pesticides, and packaging is recyclable. Caliwater also supports the community through initiatives with American Forests and Olive Crest under its #CaliCares program.


About Demi Lovato

Demi Lovato is a GRAMMY-nominated and award-winning musician, actor and New York Times best-selling author. She was first known for her onscreen talents, and soon after became a global musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released eight original studio albums, all of which debuted in the Top 10 of the Billboard 200 and four which boast over one billion streams on Spotify. Most recently, she released her critically-acclaimed ninth studio album It's Not That Deep on October 24, 2025. Next, she will embark on her arena-headlining It's Not That Deep Tour in Spring 2026. With an audience of over 290 million on social media, Demi has established herself as a global sensation.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CALIWATER
    CALIWATERCPG Companies
    External Link Icon
    View on Nombase

Latest News

Beverage Sales Rise Amid Memorial Day Holiday

Beverage Sales Rise Amid Memorial Day Holiday

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Brewer Level 2 - Melvin Brewing

Brewer Level 2 - Melvin Brewing

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy...

Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco

Packaging lead - Mountains Walking Brewery/New ...

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Sales Representative - North County San Diego - Coronado Brewing

Sales Representative - North County San Diego -...

View All Jobs|Post a Job

More News

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • SoCal Sales Representative - Schilling Cider - Schilling Cider
  • Brewer - Shift Brewer - Urban Roots Brewing - Urban Roots Brewing
  • Full Time Brewer - New Brewery in Clearwater / St Pete FL - New Brewery in Clearwater / St Pete FL
  • Brewer - Confluence Brewing Company - Confluence Brewing Company
  • National & Key Account Manager - Bale Breaker Brewing Company - Bale Breaker Brewing Company
  • Pubs General Manager - Fort George Brewery - Fort George Brewery
  • Rum Ambassador - Rumson’s Rum - Rumson’s Rum
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Beverage Sales Rise Amid Memorial Day Holiday
  2. Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
  3. Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
  4. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  5. Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
  6. JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
  7. Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
  1. Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch
  2. All Día, a Canned Cocktail Riding the Growing Mindful Drinking Wave
  3. Dierks Bentley and ROW 94 Whiskey Bring Groundbreaking Hologram Experience to Nashville International Airport
  4. MEDASE Cocktails Earns Bronze Medal at Prestigious San Francisco Ready-to-Drink Competition for “Heavana Can't Wait” Mojito
  5. Lee Greenwood Brings Back Award-Winning Soldier Valley Spirits to Honor Veterans and Celebrate America’s 250th Birthday
  6. Old Forester Celebrates National Bourbon Day with Return of President's Choice
  7. Layn Natural Ingredients Receives FEMA GRAS Approval for Its Plant-Based Sweetener, SteviUp M2
  1. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  2. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  3. Why Saint Spritz Broke The Rules
  4. Inside the RTD M&A Frenzy: Carbliss, SpikedAde and Happy Dad Talk Different Strategies
  5. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  6. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  7. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  1. Brewers Association Targets More Curated GABF Experience: New Venue, Brewer-Staffed Booths & Public Award Ceremony
  2. Inflation Hits Highest Rate Since 2023, Outpaces Bev-Alc Across the Board
  3. April Beer Supply +0.9%, Tax Paids Flat After 2 Months of YoY Growth, per Beer Institute
  4. Microbreweries Led 2025 Volume Loss as They Continue to Battle Crowded Distro
  5. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  6. Michelob, White Claw, Busch & Others Find MDW Growth Despite Overall Lackluster Bev-Alc Trends, per Weekly Circana Scans
  7. JuneShine Refreshes and Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
View All|Submit News

Promoted PR Posts

Announcing the U.S. Debut of Castle Freke Irish Gin, the World’s First True Sipping Gin

Announcing the U.S. Debut of Castle Freke Irish Gin, the World’s First True Sipping Gin

TRIP Makes It Official: This Summer, Find Your Calm in the Chaos with Our New Tropical Mango Flavor

TRIP Makes It Official: This Summer, Find Your Calm in the Chaos with Our New Tropical Mango Flavor

Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB

Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙