Erie, PA — Blind Tiger, Inc., the award-winning, Prohibition-inspired maker of spirit-free cocktails, is launching an expanded national pilot in 400 Whole Foods Market stores, beginning January 26 and running through the end of February.
The expansion follows an initial launch in 100 Whole Foods Market stores in November, which introduced Blind Tiger's spirit-free cocktails to new customers and set the stage for broader distribution. The national pilot features an expanded four-SKU assortment, including: Lavender French 75, Southside Mojito, Bee's Knees, and a Variety Pack that includes the brand's Sidecar Mimosa.
As consumers move beyond Dry January, February has emerged as a month centered on intention — connection, balance, and heart-forward choices. Blind Tiger meets that moment with elevated, non-alcoholic cocktails that preserve the ritual and flavor of classic cocktails, without alcohol.
Crafted with clean-label ingredients and naturally sweetened, Blind Tiger's spirit-free cocktails deliver body, balance, and complexity straight from the can. Enjoyed on their own or used as a versatile cocktail base, the line fits seamlessly into everyday moments — from quiet nights in to Valentine's gatherings and game-day celebrations.
Launched during the pandemic out of the founder's speakeasy, Blind Tiger was created to ensure everyone feels welcome at the bar. As mindful drinking continues to shape consumer behavior, the brand offers a sophisticated alternative to soda or seltzer — delivering a full cocktail experience without compromise.
"Our mission has always been about inclusion — creating drinks that invite everyone to the table," said Rebecca Styn, Founder & CEO of Blind Tiger. "This expansion reflects growing demand for elevated, alcohol-free options that still feel special, social, and intentional."
The pilot will run in 400 Whole Foods Market stores nationwide from January 26 through the end of February. A full list of locations can be found at the link below.
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