NH/ME/VT State Manager- Spiked Ade

SpikedAde Sales Manager – NH, ME & VT

Sales & Market Execution

Business Title

Market Manager – SpikedAde

Role Summary

The SpikedAde Sales Manager  role will be based in NH or Maine and will be responsible for managing performance across the states of New Hampshire, Maine & Vermont.   A key output of this role will be influencing the Spiked Ade and distributor teams emphasizing teamwork and delivering results by driving volume, distribution, and brand visibility.  Reporting directly to the SVP Sales, this role plays a critical part in developing and executing local sales strategies & chain execution that support SpikedAde’s growth as a vodka-based sports drink–inspired RTD brand.

The Sales Manager will oversee territory planning, sales execution, team development, and distributor relationships. Our distributor partners are Amoskeag in NH, Pine State & Nappi in Maine & Baker Distributing in Vermont.   This role demands strong leadership, strategic thinking, Chain experience and excellent communication skills to motivate the sales team, optimize performance, and ensure flawless execution across diverse sales channels.

Essential Functions & Key Outputs

1. Leadership & Team Management

Estimated Time: 50%

• Implement programming across chains & independent universe to help achieve sales targets and KPIs.
• Create excellent/productive working relationships with our four distributors

·       Conduct monthly, quarterly, annual planning meetings and business reviews with distributor leadership to ensure alignment.

·       Wholesaler management in person & virtually to track performance/programming/issues and lead the course corrections as needed.

2. Sales Strategy & Execution

Estimated Time: 30%

• Develop and implement sales plans aligned with company goals.
• Monitor sales performance and adjust strategies as needed.

·       Responsible for call points at the top 30 off & 30 On prem accounts

·       Time in trade working with the wholesaler & SpikedAde Reps- 3x a week

4. Administration

Estimated Time: 20%

• Ensure accurate and timely completion of sales documentation and reporting.
• Manage sales budgets and expenses.

·       T&E, wholesaler invoices, budget reconciliation, performance review.

·       Ensure forecasting is aligned with production and distributor inventory levels

Education & Experience Requirements

• 5+ years of sales experience, including at least 2 years in a management role.
• Experience in beverage alcohol or CPG sales preferred.
• Proven track record of leading successful sales teams.
• Strong analytical, organizational, and communication skills.
• Bachelor’s degree preferred or equivalent experience.
• Valid driver’s license required.

Core Competencies

• Leadership – Inspires and motivates the sales team to achieve goals.
• Strategic Thinking – Develops effective sales strategies based on market insights.
• Communication – Clear, persuasive communication with internal and external stakeholders.
• Problem Solving – Addresses challenges proactively and implements solutions.
• Relationship Building – Cultivates strong partnerships with distributors and key accounts.
• Integrity & Professionalism – Upholds company values and ethical standards.

About SpikedAde

SpikedAde is the first vodka-based enhanced beverage inspired by iconic sports drink flavors. With zero sugar, 100 calories, and a non-carbonated formula built for modern social occasions, SpikedAde is redefining the RTD category. After rapid success in New Jersey and expansion through top U.S. distributors, SpikedAde is scaling nationally and seeking high-impact sales leadership to fuel its next phase of growth.

Summary

The Sales Manager plays a pivotal role in driving SpikedAde’s sales growth by leading a motivated sales team, developing and executing strategic plans, and ensuring excellent execution across on-premise and off-premise channels. Reporting to the SVP Sales, this role is ideal for a dynamic leader passionate about building a breakout RTD brand.