• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Herbs, Etc. Launches ChlorOxygen Lemonade Powder, Bringing Its Best-Selling Chlorophyll to a Convenient, On-the-Go Format

info_outline PRESS RELEASE posted by Herbs, Etc.

Mar. 12, 2026 at 12:22 pm

X LinkedIn Reddit Facebook Email
Report Press Release
herbalwellnessHealingwithHerbsChlorophyllPlantWisdomFiberHydration
Non-Alcoholic Beverages

57-year-old herbal supplement company introduces a sugar-free chlorophyll + fiber powder designed for daily wellness rituals

Santa Fe, NM  Herbs, Etc., a practitioner-founded herbal supplement company with 57 years of experience in liquid extracts and botanical formulations, today announces the official launch of ChlorOxygen Lemonade, a new portable format of its #1-selling chlorophyll supplement.

Chlorophyll has long been associated with natural energy and daily cleansing support. With growing consumer interest in simple, plant-forward wellness rituals, Herbs, Etc. developed a convenient, sugar-free powder designed to fit modern, on-the-go lifestyles.

The new ChlorOxygen Lemonade Powder format delivers:

  • 50 mg of chlorophyll
  • 3 grams of dietary fiber per serving
  • No sugar
  • 100% vegan ingredients
  • Single-serve stick packs for portability

Consumers are increasingly looking for clean, simple ways to support everyday wellness, said Dan Coyle, President of Herbs, Etc. We developed this new format to make a trusted product even more convenient, without compromising quality or formulation integrity.

Unlike trend-driven supplement launches, ChlorOxygen builds on decades of herbal expertise. Herbs, Etc. has specialized in liquid botanical extracts since 1969, developing practitioner-informed formulas designed with bioavailability and quality sourcing in mind.

As the category continues to evolve, were focused on meeting consumers where they are, said Sara Steinbeck, Director of Sales and Marketing at Herbs, Etc. ChlorOxygen Lemonade Powder builds on a proven product while offering a format that reflects modern lifestyles. Plus, it has the added benefit of fiber, which a lot of consumers are looking to increase in their diets.

The Lemonade Powder builds on the brands established ChlorOxygen liquid chlorophyll, offering consumers a new way to incorporate the trusted formula into their daily routines.

About Herbs, Etc.

Founded in Santa Fe, New Mexico, in 1969, Herbs, Etc. has been a pioneer in modern herbal medicine for more than 55 years. Rooted in the region's cultural and natural heritage, the company crafts herbal remedies from fresh, whole plants sourced from organic family farms and eco-conscious wild harvesters across North America. Using proprietary small-batch extraction methods designed to preserve the integrity of the plant, Herbs, Etc. brings the healing power of botanicals into peoples hands. Today, the companys trusted formulas  including Deep Sleep, ChlorOxygen, and Allergy ReLeaf  are available nationwide in natural retailers and select national chains.

Join the Conversation

#HerbalWellness #HealingWithHerbs #PlantWisdom

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Beverage Sales Rise Amid Memorial Day Holiday

Beverage Sales Rise Amid Memorial Day Holiday

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Brewer Level 2 - Melvin Brewing

Brewer Level 2 - Melvin Brewing

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy...

Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco

Packaging lead - Mountains Walking Brewery/New ...

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Sales Representative - North County San Diego - Coronado Brewing

Sales Representative - North County San Diego -...

View All Jobs|Post a Job

More News

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • SoCal Sales Representative - Schilling Cider - Schilling Cider
  • Brewer - Shift Brewer - Urban Roots Brewing - Urban Roots Brewing
  • Full Time Brewer - New Brewery in Clearwater / St Pete FL - New Brewery in Clearwater / St Pete FL
  • Brewer - Confluence Brewing Company - Confluence Brewing Company
  • National & Key Account Manager - Bale Breaker Brewing Company - Bale Breaker Brewing Company
  • Pubs General Manager - Fort George Brewery - Fort George Brewery
  • Rum Ambassador - Rumson’s Rum - Rumson’s Rum
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Beverage Sales Rise Amid Memorial Day Holiday
  2. Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
  3. Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
  4. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  5. Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
  6. JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
  7. Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
  1. Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch
  2. All Día, a Canned Cocktail Riding the Growing Mindful Drinking Wave
  3. Dierks Bentley and ROW 94 Whiskey Bring Groundbreaking Hologram Experience to Nashville International Airport
  4. MEDASE Cocktails Earns Bronze Medal at Prestigious San Francisco Ready-to-Drink Competition for “Heavana Can't Wait” Mojito
  5. Lee Greenwood Brings Back Award-Winning Soldier Valley Spirits to Honor Veterans and Celebrate America’s 250th Birthday
  6. Old Forester Celebrates National Bourbon Day with Return of President's Choice
  7. Layn Natural Ingredients Receives FEMA GRAS Approval for Its Plant-Based Sweetener, SteviUp M2
  1. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  2. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  3. Why Saint Spritz Broke The Rules
  4. Inside the RTD M&A Frenzy: Carbliss, SpikedAde and Happy Dad Talk Different Strategies
  5. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  6. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  7. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  1. Brewers Association Targets More Curated GABF Experience: New Venue, Brewer-Staffed Booths & Public Award Ceremony
  2. Inflation Hits Highest Rate Since 2023, Outpaces Bev-Alc Across the Board
  3. April Beer Supply +0.9%, Tax Paids Flat After 2 Months of YoY Growth, per Beer Institute
  4. Microbreweries Led 2025 Volume Loss as They Continue to Battle Crowded Distro
  5. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  6. Michelob, White Claw, Busch & Others Find MDW Growth Despite Overall Lackluster Bev-Alc Trends, per Weekly Circana Scans
  7. JuneShine Refreshes and Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
View All|Submit News

Promoted PR Posts

Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Phytolon Closes $23.6 Million Series B to Commercialize Its Innovative Natural Food Colors

Phytolon Closes $23.6 Million Series B to Commercialize Its Innovative Natural Food Colors

Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy

Shakeology by BODi Enters Retail Stores Nationwide, Marking a Major Expansion in the Company’s Nutrition-Led Strategy

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙