NEFT Vodka Promotes Amanda McLeod to Chief Commercial Officer

NEFT Vodka, the two-ingredient premium vodka brand crafted in Austria and celebrated for its smooth sippability, has promoted Amanda McLeod to Chief Commercial Officer, following her successful tenure as Brand Director.

Since joining NEFT Vodka in September 2024, McLeod has overseen significant growth across the UK. In 2025, this included expanding the brand’s footprint to more than 250 new distribution points across on- and off-trade, and delivering 25 major consumer and trade activations, including high-profile events and experiential campaigns with partners including Silverstone and Selfridges to strengthen its standing in the premium vodka category.

McLeod brings extensive global and UK leadership experience, having held senior marketing and commercial roles at Wella Company, Sazerac Company, Bacardi and Procter & Gamble, managing iconic brands including Fireball, Southern Comfort and Buffalo Trace. Her career has been marked by strategic brand building, impactful activations and measurable commercial success.

Commenting on her promotion, McLeod said: “I am honoured to assume the role of Chief Commercial Officer at NEFT Vodka. It is a privilege to build upon the brand’s remarkable trajectory in the UK and globally, and I look forward to crafting more distinctive, memorable experiences that resonate meaningfully with both consumers and trade partners.”

McLeod’s promotion underlines NEFT Vodka’s ambition to strengthen its UK presence and continue delivering exceptional brand experiences across both retail and hospitality channels.

“Amanda’s leadership and proven track record have been key to NEFT Vodka’s growth in the UK,” said Jeff Mahony, CEO of NEFT Vodka. “Her promotion reflects the brand’s commitment to supporting talent, and continued innovation and expansion in the premium spirits market.”

For more details about NEFT Vodka, visit: neftvodka.com/en

ABOUT NEFT VODKA:

NEFT was born with a mission to raise the standard in the vodka category, offering premium options crafted from exceptionally clean ingredients. Our vodka is meticulously made from mineral-rich mountain spring water, drawn from deep beneath the Austrian Alps, and ancient grains of rye—nothing else, no sugar, no additives—resulting in a refined and sophisticated taste that can be savoured neat, on the rocks or to elevate your favourite cocktail. Beyond its exceptional flavour, NEFT embodies sustainability, packaged in an eco-friendly, unbreakable and easily recyclable lightweight metal barrel that keeps the liquid cold for hours.

To learn more about NEFT, visit neftvodka.com