Miller Family Wine Co. Announces New California Distributor Partnership With Serendipity Wines

Santa Maria, CA (August 12, 2025) – Miller Family Wine Company (MFWC), owned by one of California’s premier winegrowing families, is proud to announce its new California distribution partnership with Serendipity Wines. This pivotal agreement unites two family-owned companies and guarantees that wine lovers throughout California can continue enjoying the diverse portfolio of MFWC wines.

MFWC is owned by the multigenerational Miller family, respected leaders in Central Coast agriculture — known for their innovation and commitment to advancing California’s wine grape industry. MFWC includes the prestigious Bien Nacido Estates and acclaimed national branded wine labels such as Butternut, J. Wilkes, Pandemonium, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart (non-alcoholic wines), and Reciprocity organically grown wines. Serendipity will now be representing all these brands in California.

"We're thrilled to partner with the Miller family in California," says Seth Fagelman, President & CEO of Serendipity Wines." MFWC offers one of the most diverse portfolios on the Central Coast, and their dedication to quality, sustainability, and forming long-lasting relationships makes them an ideal partner. We look forward to sharing their story and building upon their continued success across the state.”

“We were seeking a distribution partner who would not only help us succeed, but who shared our goals and vision,” shares Joseph Florek, National Sales Manager at MFWC. “With Serendipity, we’ve found that perfect match and have the utmost confidence in their ability to champion our brands from Bien Nacido Estate to Hand on Heart, expand our reach, and drive sustainable growth.” 

“Joining forces with Serendipity marks an exciting new chapter for our company,” adds Nicholas Miller, Chief Sales and Marketing Officer at MFWC. “Serendipity’s strong and growing presence in California chains, coupled with their dedication to invest and grow their California sales team, made them a natural partner for us. Their growing salesforce continues to expand as they add team members across California, further strengthening their reach. With a trusted reputation for working with family-owned producers who share our commitment to quality and authenticity ensures the perfect alignment of values. With their support, our wines will continue finding their way onto restaurant lists, into shops, and into personal cellars across our beloved California.”

About Miller Family Wine Company

Miller Family Wine Company is a division of the Thornhill Companies — the industry-leading umbrella brand of one of California’s premier winegrowing families, the Miller Family, who have been farming California’s Central Coast for five generations. Miller Family Wine Company includes the prestigious Bien Nacido and Solomon Hills Estates andacclaimed national branded wine labels such as Butternut, J. Wilkes, Pandemonium, optik, Ballard Lane, Smashberry, Barrel Burner, Volunteer, Hand on Heart (non-alcoholic wines), and Reciprocity organically grown wines, in addition to control label brands for prominent retailers across the U.S. and the French Camp vineyard in Paso Robles. 

About Serendipity

Serendipity Wines is a trusted distributor and national importer of premium wines and spirits, dedicated to delivering exceptional service. For over two decades, the company has built strong relationships with family producers who share a commitment to quality, authenticity, and sustainability.