Golden Tiger, the Ayurvedic-inspired beverage brand transforming turmeric into a sparkling wellness ritual, officially launched at Erewhon in mid-July. The debut is marked by a family photoshoot featuring co-founders and spouses Suparna and Ajay, along with their children Janavi and Dhruv, underscoring the brand’s roots as a family-owned company born from a kitchen remedy.
Golden Tiger began when Suparna brewed her family’s turmeric recipe to help Ajay recover from feeling unwell. What started as a moment of care turned into a movement — a line of sparkling turmeric lemonades powered by 100mg of bioactive curcumin, designed to deliver wellness with bold flavor and real science.
“Golden Tiger was created to bring healing into people’s lives in a way that’s approachable, joyful, and delicious,” said Suparna, Co-Founder of Golden Tiger. “Launching at Erewhon is a milestone for us, and it felt natural to celebrate it with our family — because that’s where this journey started," said Janavi, Co-Founder & CMO.
As part of its Erewhon debut, Golden Tiger is leaning into its family-owned narrative across social media and launch activations. From behind-the-scenes photos of the founders’ children joining in the celebration to playful storytelling about Ayurveda meeting modern wellness, the brand is spotlighting the authenticity and warmth at the heart of its story.
Golden Tiger’s launch strategy at Erewhon focuses on creating emotional connection as much as product discovery. The family-centered photoshoot is featured in digital content and press, helping shoppers connect not just with the product, but with the people behind it.
Golden Tiger is now available at all Erewhon locations in Los Angeles, offering its signature flavors, including Lemon Lime, Pineapple, and Mango Sparkling Turmeric Lemonades. Each can contains only 4g of sugar, 20 calories, and is USDA Organic.
About Golden Tiger: Golden Tiger is a family-owned, Ayurvedic-inspired beverage brand founded by Suparna and Ajay Dhawan. Rooted in ancient wisdom and backed by modern clinical science, Golden Tiger delivers the benefits of turmeric in sparkling lemonades crafted for daily wellness. Each can contains 100mg of bioactive curcumin for maximum absorption and effectiveness.
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