ANAHEIM, Calif. (February 2026) — At Natural Products Expo West 2026, Bear Maple Farms returns with a clear message and a refined identity: Bear Maple Farms is The Clean Soda Company.
As consumers continue to move away from overly sweet, artificially formulated sodas, Bear Maple Farms has emerged as a leading alternative—delivering the familiar refreshment of a lightly sweetened soda with simple, functional ingredients from nature. According to SPINS data, Bear Maple is now one of the Top 10 functional beverage brands in the Northeast and the fastest-growing brand in the category, driven by strong velocity in independent retailers and regional chains.
Built around ultra-premium ginseng and naturally sweetened with maple water, Bear Maple’s Clean Sodas deliver clean, meditative energy without caffeine, artificial sweeteners, or stevia. Each 12-oz can contains fewer than 10 calories and less than 3 grams of naturally occurring sugar, offering consumers a modern soda experience that feels good and tastes great (MSRP $3.49).
“By building our business through independent stores and regional partners, we’ve stayed close to our customers—and they’ve told us exactly what they want,” said Brian Bethke, Founder and CEO of Bear Maple Farms. “People love that Bear Maple is a healthy replacement for traditional soda: clean, refreshing, naturally sweet, and only 10 calories, with no stevia and no caffeine. That feedback shaped our evolution into The Clean Soda Company, and we’re just getting started.”
In 2025, Bear Maple continued its national expansion with launches at respected regional retailers including MOM’s Organic Market, Kimberton Whole Foods, Haggen and Market of Choice while strengthening distribution through key partners. The brand is also celebrating the addition of Cran-Raspberry, a new flavor now available through national and regional distributors, including KeHE and UNFI.
Bear Maple’s Clean Sodas are made with ethically sourced ingredients, including hydroponically grown ginseng and maple water from the forests of the Northeastern United States. The company maintains full traceability from forest and farm to can and is proud to be 1% for the Planet certified, donating 1% of annual sales to vetted environmental partners.
Bear Maple Farms will exhibit at Natural Products Expo West, March 3–6, 2026, at the Anaheim Convention Center in Anaheim, California.
Visit Bear Maple at Natural Products Expo West, March 13-15, 2024, at the Anaheim Convention Center, Booth #N1900. For more information visit drinkbearmaple.com, follow us on Instagram or LinkedIn, or email.
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